Loyalty & Experience Strategist

ASICS EMEA; Hoofddorp; On-site; Full time

Job description

Be part of a movement that moves the world

At ASICS, we’re more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment.

If you're inspired to move yourself and the world toward a brighter future, we're looking for you.

Your role in our shared journey

Located at our EMEA headquarters in Hoofddorp, near Amsterdam, you'll contribute to our mission by scaling and managing the OneASICS™ membership programme across Europe. As the Loyalty Rewards and Experience Specialist, you'll own the complete rewards and partnerships strategy, from negotiating with partners to optimising member experiences across all touchpoints, whilst driving measurable impact through data-led decision-making and cross-functional collaboration.

Your role will be instrumental in weaving the fabric of our movement, bringing unique perspectives and driving innovation with every step.

Your key responsibilities will be:

• Manage the complete lifecycle of rewards and partnerships for OneASICS™, including partner negotiation, contract coordination, marketing briefing, implementation, and performance reporting.
• Plan and deliver a quarterly rewards roadmap that is always available and based on commercial models, return on investment, and member relevance.
• Design and execute A/B tests and test-and-learn initiatives to continuously improve the rewards programme effectiveness.
• Oversee marketing updates for the rewards store, including copy, visuals, and content to maintain an engaging member experience.
• Collaborate closely with loyalty specialists and cross-functional teams to deliver high quality member experiences across channels.
• Support retail and event activations, including in-store partnerships, ensuring alignment with the overall loyalty strategy and brand experience.
• Contribute to broader initiatives aimed at improving member satisfaction, CX and CSAT, partnering with relevant teams to elevate experience quality wherever applicable.

You have the following skills:

• Bachelor's degree in Marketing, Business or a related field.
• Loyalty and membership programme management expertise.
• Strategic partnership identification, negotiation, and delivery capabilities.
• Experience in designing and optimizing loyalty and omnichannel roadmaps.
• Proactive and solutions-oriented mindset.
• Strong cross-functional collaboration and stakeholder communication abilities.
• Ability to work independently while collaborating effectively across teams.
• Advanced Microsoft Excel proficency and data visualization skills.

Life at ASICS

When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important.

Our commitment to your wellbeing

We're dedicated to ensuring that every team member experiences the joy and benefits of movement. To support your wellbeing, we offer:

• Access to office gym and sports membership discount.
• Exclusive 50% discount on ASICS and ONITSUKA TIGER gear.
• Unlimited access to the Calm app for better sleep and mental fitness.
• Complimentary premium subscription to our Runkeeper Go™ app.
• A comprehensive wellness programme consisting of exercise and educational sessions.
• Professional support and meditation classes are available through OpenUp Access.
• Working abroad for four weeks every year.
• Hybrid working model. Combine the flexibility of working from home with the dynamic energy of an office environment.

#ASICScareers #ASICShiring