Linkbuilding / PR Specialist

LASEO; Amsterdam; On-site; EUR 50,000 - 65,000; Full time

Benefits offered by this job

Friday afternoon drinks

Job summary

LASEO, an Amsterdam-based SEO agency, is seeking a Linkbuilding / PR Specialist to grow the authority of international brands. You’ll work closely with our SEO team on data campaigns, expert commentary, partnerships, and stories editors actually want to publish.

You’ll write persuasively in Dutch and English, and use Ahrefs/SEMrush to judge site quality across campaigns. NL or US based role: you need to be located in the Netherlands or in New York, and you’ll join a collaborative team that

Qualifications

• Experience with link building, digital PR or outreach.
• Ability to write persuasively in Dutch and English.
• Strong sense for news and quality website evaluation.

Responsibilities

• Develop data campaigns and expert commentary to boost client authority.
• Create partnerships and craft stories editors want to publish.
• Coordinate campaigns across multiple pages and search terms.
• Collaborate with SEO specialists to support client pages and terms.

Skills

Link building

Digital PR

Outreach

Story writing

Dutch

English

Ahrefs

SEMrush

Tools

Ahrefs

SEMrush

Job description

A good pitch gives you energy, you know what an editor wants, and a link on a genuinely authoritative site makes your day. As Linkbuilding / PR Specialist at LASEO you build the authority of international brands.

We are LASEO, an SEO agency from Amsterdam that does exactly one thing: organic growth. Technical SEO, content, link building and AI search under one roof, for brands like Philips, Bugaboo and Bang & Olufsen.

Authority is one of the biggest reasons a brand wins in Google. And increasingly in AI search engines too, which mostly recommend brands that authoritative sources write about. That's where you come in. You figure out how a client ends up in the right places: with data campaigns, expert commentary, partnerships and stories an editor actually wants to publish.

Quality comes before quantity: every link has to earn its place and fit the client's strategy. That takes creativity, persistence and a good nose for news.

You work closely with our SEO specialists, so every campaign supports the pages and search terms that make the difference for the client. And you're part of a team that keeps each other sharp, shares ideas, and celebrates wins together. Friday afternoon drinks included.

NL or US based role: you need to be located in the Netherlands or in New York. Experience with link building, digital PR or outreach, at an agency or in-house.. You see a story where others only see numbers.. You write persuasively, concisely and flawlessly, in Dutch and English.. You're persistent: a 'no' or no reply is a reason to try something smarter.. You know tools like Ahrefs and SEMrush and know how to judge the quality of a website.. You understand how links contribute to SEO and why relevance matters more than volume.. You work in a structured way and keep the overview across multiple campaigns at once.