Internship – Digital Product Strategy

Accenture; Amsterdam; Hybrid; EUR 10,000 - 15,000; Full time

Benefits offered by this job

Song Talent Factory

Hybrid work

6 months internship

Job summary

Accenture Song in Amsterdam is offering an Internship - Digital Product Strategy for early career talent. The six-month program combines thesis-focused and hands-on consulting tracks within our Design & Digital Products team, with hybrid work from the ITO office and home.

You will work on product strategy topics, explore AI capabilities, collaborate on client projects, and participate in Song Talent Factory activities to accelerate your career.

Qualifications

• No explicit requirements stated in HTML.

Responsibilities

• Write and define a thesis topic in Digital Product Strategy and work with the team.
• Gain hands-on consultancy experience in Design & Digital Products and support client work.
• Collaborate on market/data research, workshops, and presentations.
• Support AI capability development and build AI agents/prototypes.

Skills

Research

Product strategy

Team collaboration

Education

Bachelor student in a relevant field

Job description

Job Description

Internship details

• Period: 6 months
• Hours per week: 40
• Location: Hybrid (ITO office, Amsterdam and work from home)
• Start date: February 2027
• Digital Product Design New Associate | Early Career | Full time

We're opening our doors to great people who are excited to work with the world's biggest brands on their toughest growth challenges. Accenture Song's Design & Digital Products team is looking for a proactive intern for the Internship - Digital Product Strategy role! In our team, we create new products and reimagine existing ones to deliver better experiences for users and businesses. We are part of Accenture's creative engine called Accenture Song, where we combine creativity, technology, and business insights to create experiences that drive real impact.

We offer two internship tracks:

• Thesis Internship - focused on conducting research and writing your master thesis within the domain of Digital Product Strategy.
• Working Internship - focused on gaining hands-on consulting experience by actively contributing to client work, innovation initiatives, and internal capability building.

Team

The Design & Digital Products team is part of Accenture Song. We're an all-star team of growth strategists, creative designers, and product builders who thrive on turning bold ideas into impactful realities. We think, we plot, and we create products and experiences that help our clients solve problems and unlock new values. Our work spans the full product lifecycle: from envisioning future-fit strategies and building prototypes to launching products and scaling capabilities. Whether it's crafting digital products that people love or improving business performance through technology, data and AI, we are passionate about building experiences and bridging the gap between brand promise and expectations.

Daily tasks

Thesis Internship

In this role, the focus will be on writing your master thesis in the relevant domain of Digital Product Strategy. In doing so, you'll be supported by the dedicated people in our team. Alongside your thesis, you'll have the opportunity to gain hands-on experience in the Design & Digital Products domain at Accenture Song and explore the world of consultancy.

We'll collaborate with you to define a thesis topic that aligns with our business needs, but most importantly, that interests and motivates you. Examples of research topics include, but are certainly not limited to:

• Agentic AI to shape the future of Digital Product Strategies
• Build Custom AI Agents that drive Product Creation
• Vibe Coding
• The Reinvention of Human-AI Interaction

Working Internship

As a working intern, you'll become part of our day-to-day consultancy environment and contribute directly to our work, innovation initiatives, and capability development within the team. Think of collaborating with teams on client projects, conducting market and data research to support analyses and recommendations, preparing workshops and presentations, and contributing to new propositions, trends, and innovation initiatives.

Next to that you will be supporting our AI capability development within Design & Digital Products by:

• Support the development of our Agentic AI offerings
• Exploring AI way of working opportunities within the team
• Building AI agents and prototypes that support and improve internal ways of working

Song Talent Factory (STF)

As part of your internship, you will also take part in Song Talent Factory. This program will be leading you through your path at Accenture Song and will provide additional engagements, activities and projects to enhance your intern experience. Being part of the Song Talent Factory, you will:

• Get professional guidance on finding the next step in your career;
• Be part of one Song program where you are required to collaborate with other interns at Accenture Song from our different offerings (Commerce, AI & Data, Marketing and Service);
• Work on a large internship long consulting project together with your STF group. This will allow you to not just get a glimpse of one of the four capabilities, but you will really get to see everything Accenture Song has to offer;
• Be part of the Accenture Song community through companywide and intern specific engagement events
• Enjoy the wide variety of training opportunities;

From building an app for coffee catch-ups to dinners after work, the Song Talent Factory will make your experience at Accenture Song even more enjoyable!

Who we are

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product, and experience design; technology and experience platforms; creative, media and marketing strategy and campaign, content and channel orchestration.