Head of Product Experience

Vio; Amsterdam; Hybrid; EUR 150,000 - 190,000; Full time

Benefits offered by this job

Stock Appreciation Rights

Home office budget

Remote-friendly culture

Job summary

Vio is seeking a senior design leader to own the entire user experience, spanning Product Design, UX Research and Content Design. You will build and guide a team of about ten, across design, research and content, reporting to the Head of Product.

The role covers both consumer and white-label/API products, shaping strategy from day one. You will lead cross-functional collaboration to set the UX vision, drive measurable outcomes, and raise craft standards across our platform.

Qualifications

• Leads a multi-discipline UX org (design, research, content) at scale.
• Frames problems before solutions and shows outcomes and metrics.
• Peers with senior product, engineering, and business leaders.
• Has designed B2B2C products with partners delivering to end users.

Responsibilities

• Set the UX vision for Vio's next chapter with product, engineering and commercial partners.
• Own user-facing outcomes and measure design's impact.
• Lead Product Design, UX Research and Content Design across the org within 90 days.
• Set and maintain craft standards: critique sessions and consistent journeys across products and brands.
• Collaborate with Product and Engineering on early problem framing and high-quality output.
• Build a team that people want to join and stay in, with clear ownership and growth paths.
• Stay close to the work with time for north-star concepts and cross-product journeys.
• Make AI part of how design, research, and content work.
• Give design a stronger voice inside Vio and externally.

Skills

UX leadership

Design systems

Research leadership

Content design

B2B2C products

Figma

Tools

Figma

Job description

At Vio, we believe booking accommodation should feel fair and effortless, never overwhelming or unclear.

As one of the world's fastest-growing travel tech platforms, we help millions of travelers find and book the right stay at the right price. They can book with us directly, compare offers across 100+ booking sites, or book through partners who offer our experience under their own brand.

Our goal is to help travelers book like an insider. That means cutting through the noise and complexity of hotel booking and surfacing real value with clarity, transparency, and full support. No tricks. No confusion. Just great stays, booked with confidence.

With operations in 100+ markets and growing fast, our mission is to reshape how people discover and book accommodation through technology that travelers can trust.

Who we're looking for

We're looking for a senior design leader to own Vio's whole user experience: Product Design, UX Research and Content Design, and the product outcomes they serve. You'll lead a team of around ten across design, research and content. This is a chance to build a function, not inherit one.

You'll report to our Head of Product and sit in domain leadership alongside product, engineering and commercial leaders, shaping strategy from the start. Vio runs two businesses on one platform: our consumer product, and white-label and API products for partners. Your job is to make the experience across both recognisably world-class, and to build a team that can sustain it.

What you'll do

• Set the UX vision for Vio's next chapter, and bring product, engineering and commercial partners along with it.

• Own user-facing outcomes with your peers, and make design's contribution measurable.

• Lead Product Design, UX Research and Content Design, and design the org that brings them together in your first 90 days.

• Set and hold the craft bar: run critique and product reviews, and make journeys consistent across our products and brands.

• Work with Product and Engineering on how we ship, not only what we ship: bring design into problem framing early, and raise the quality of what reaches our users.

• Build a team people want to join and stay in: clear ownership, air cover, real growth paths, and recognition for great work.

• Stay close to the work, with ring-fenced time on north-star concepts and cross-product journeys.

• Make AI part of how design, research and content work.

• Give design a stronger voice inside Vio and a visible presence outside it.

Who you are

• You've led a multi-discipline UX organisation (design and design systems, research, content) at scale, including leaders of leaders, with real depth across all three, including research.

• You frame the problem before the solution, make trade-offs between user and commercial needs, and can show the outcomes and metrics you've moved with Product.

• You're a credible peer to senior product, engineering and business leaders, and you influence beyond design.

• You've designed B2B2C products, where partners offer the product to their own customers and judge it as well as end users.

• Your own craft holds up at the highest level: you lead critique, set the quality bar in the details, and articulate a vision that others rally behind.

• You build teams that grow, and you hire people stronger than yourself.

• You use AI in your own practice and know how to scale it across a team.

Nice to have: travel, marketplace or OTA experience; multi-brand or white-label design systems; a visible external profile through talks, writing or case studies.

Why join us now?

• You'll build Vio's design function and shape its UX from a seat in domain leadership, at a pivotal moment for the company.

• We're one of the fastest-growing accommodation booking platforms in the world today, having grown our bookings 30x between 2017 and 2025, and catering to the needs of millions of travelers each year.

• In 2026, we underwent a company-wide rebrand and launched our first StoryTelling marketing campaign in the UK, establishing Vio as a consumer-facing, creative brand.

• Our mobile apps (iOS and Android) have reached 5 million installs with strong customer reviews.

• We reward our employees for the value they create by granting Stock Appreciation Rights to all employees.

What we offer

• Plenty of chances to learn and grow within an open, diverse culture that promotes knowledge sharing, trust, and transparency.

• A great compensation package, perks, and benefits - including significant stock appreciation rights.

• Flexible time off, with as many holidays as you need, and a chance to work remotely.

• You'll be part of an international team in one of the best office locations in Amsterdam.

• We value good food and offer catered lunches from various cuisines, great coffee, and the occasional barbecue in our garden.

• We enjoy getting together to celebrate our wins, with company events in Amsterdam and abroad.

• A budget for your home office.

• Access to free mental health support via OpenUp.

We encourage people from all ethnic groups, genders, sexualities, ages, and abilities to apply. If this job description resonates with you, we'd love to hear from you.

Location: Amsterdam or remote within CET ±1 (some flexibility up to CET ±3 for exceptional candidates), with travel to our Amsterdam office around six times a year.

Blog posts worth reading

• Our Core Values and What they Mean to our People

• The Hiring Process at Vio

• The journey behind Vio's new brand

• What we celebrate at Vio

Follow us on Instagram and TikTok to see what life at Vio looks like.