Head of Product, AI Enablement (f/m/d)

Awin; Amsterdam; Hybrid; EUR 150,000 - 190,000; Full time

Benefits offered by this job

Flexi-Week

Flexi-office

Health and Wellbeing

Awin Academy

Appreciation program

Job summary

Awin is seeking a Head of Product for AI to own the product agenda where AI creates real value. You’ll translate AI capability into a practical roadmap, own outcomes over outputs, and partner with leadership to align investments with strategic priorities.

You will lead a product team, set build vs buy policies, and drive adoption of AI-powered capabilities that differentiate the product in market. This is a global, hybrid role across multiple countries.

Qualifications

• Product leadership with track record of steering AI-enabled products.
• Strong strategic thinking about AI's business value and impact.
• Ability to collaborate with executives and engineers to drive outcomes.
• Comfort with data, metrics, and model capability to inform decisions.
• Proven team-building and people-management skills.

Responsibilities

• Define AI-driven product strategy, priorities and roadmap.
• Translate AI capabilities into a sequenced, outcome-oriented agenda.
• Own measurable business outcomes (adoption, efficiency, revenue).
• Partner with executives to align AI investments with company goals.
• Build and lead a product team and manage budget and talent.
• Decide when to build vs. buy for AI capabilities.
• Drive practical adoption of AI across users and stakeholders.

Skills

Product leadership

AI strategy

Executive collaboration

Data fluency

People management

Education

Bachelor's degree in a relevant field

Tools

APIs & data

Product analytics tools

Job description

Amsterdam, North Holland, Netherlands; Berlin, Berlin, Germany; London, England, United Kingdom

Purpose of Position

Own the product agenda for how AI creates real, measurable value across Awin — translating AI capability into shipped product outcomes, not experiments.

Context

Thousands of advertisers and publishers who stay on Awin platform because of the people and product behind the service. The next chapter of Awin's product strategy is defined by how deliberately we put AI to work — not as a slogan, but as a set of practical capabilities embedded into what we build and how the business runs.

Most companies treat AI as a layer bolted onto existing product thinking. We want the opposite: a Head of Product who treats AI as core to the product strategy itself — where it belongs, what it should never touch, and how it compounds value over time rather than producing one-off wins.

What you'll own

• Product strategy for AI-driven value. Define where AI genuinely changes the economics or experience of our product — and where it doesn't. Prioritise like a product leader: value creation and value capture, not novelty.
• Translate capability into roadmap. Convert what AI can practically do today into a prioritised, sequenced product agenda with clear outcomes — not a lab of disconnected pilots.
• Own outcomes, not outputs. Every initiative under your remit is judged on measurable business impact — adoption, efficiency, revenue, or customer outcome — not on whether something "uses AI."
• Partner at exec level. Work directly with leadership to align AI investment with company priorities, and defend that investment in commercial terms.
• Lead a product team. Hire and develop the product talent needed to execute — with real ownership over people and budget.
• Set the standard for build vs. buy. Make disciplined calls on when to adopt existing AI tooling versus build proprietary capability, with opportunity cost as the deciding factor.
• Champion practical adoption over theatre. Internal and external users are your test of success — if a capability isn't used, it isn't done.

Who you are

• Product leader with technical fluency. You've run product organisations and you understand, in practical terms, where AI creates leverage versus where it's a distraction.
• Outcome-obsessed. You think in business impact first, technology second.
• Commercially sharp. You can defend a roadmap in P&L terms as comfortably as in a product review.
• Credible with engineering. You can go deep enough on data, APIs, and model capability to make good calls, without needing to be the one building it.
• A builder of teams, not just plans — you know how to hire and develop product talent that ships.

What success looks like

• A clear, prioritised AI product agenda in place; first initiatives shipped with measurable adoption.
• A functioning product team; multiple AI-enabled capabilities live and driving demonstrable business outcomes.
• AI is a defining, differentiated part of Awin's product experience — not a side initiative, but core to how the product wins in market.

What this role is not

Not an automation function. Not a central bureaucracy that runs projects for other teams. Not a lab for AI experimentation without a business case. This is a product leadership role — where AI is the primary lens, not a side interest.

Our Offer

Flexi-Week: We prioritise your mental health and wellbeing by offering you a four-day Flexi-Week (with one lighter or completely disconnected day per week) at full pay, with no reduction to your annual holiday allowance.

Flexi-office: We offer an international culture and flexibility through our hybrid/remote working scheme which is designed to foster a culture of mutual trust and working flexibility.

Work Expense Contribution & Remote Working Furniture: You will receive a monthly allowance to cover part of your running costs, as well as a furniture package to support you in setting up a comfortable workspace when working from home.

Health and Wellbeing: With our support and access to various initiatives and sports offers, you can focus on your mental and physical wellbeing.

Development: We’ve built our extensive training suite, Awin Academy, to cover a wide range of skills that support your professional and personal growth, with trainings conveniently packaged to help your overall development.

Appreciation: Thank and reward colleagues by sending them a voucher through our peer-to-peer recognition programme.

We are hiring in multiple countries for this role. Additional benefits, including health and wellbeing offerings, will be discussed during the initial interview.

Established in 2000, Awin is proud of our dynamic, social and inclusive culture.

Like all businesses, we’ve had to adapt and nurture our culture in a virtual environment. Our virtual ‘Life @ Awin’ hub brings our colleagues from across the globe together for various social activities.

Diversity & Inclusion are paramount to us, and we proudly pursue and hire diverse team members. We champion uniqueness and authenticity; this is who we are at our core. Our network of affiliate partnerships are diverse and transparent, as are the employees powering our vision to build the world’s leading open partner ecosystem. We welcome all backgrounds, identities, and experiences. If you need support at any point in the application or interview process, please let us know.