Growth Marketer: Paid Campaigns & ASO (Amsterdam)

The Inner Circle; Amsterdam; Hybrid; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Macbook or hardware provided

Device allowance

Training and development budget

Team get-togethers

VIP Inner Circle membership

Job summary

Inner Circle in Amsterdam seeks a Digital Marketer to drive paid growth across Latam and Europe. You will manage campaigns, optimise performance, and align strategy with brand messaging, working with local teams to address market nuances.

You’ll test and optimise funnels, explore AI-driven approaches, and contribute to ASO for mobile acquisition. A background in marketing with 2–3 years of growth experience is ideal.

Qualifications

• 2-3 years in performance or growth marketing.
• Hands-on experience running paid campaigns across platforms.
• Comfortable pulling and interpreting data; SQL is a plus.
• Data-driven with ability to diagnose issues and fix them.
• Experience with mobile app install campaigns and mobile subscriptions preferred.
• Proactive and innovative in testing new tools and AI approaches.
• Fluent English; Spanish is a plus.
• Bachelor's or Master's degree in Marketing / Communications / Digital.
• Based in Amsterdam or willing to relocate.

Responsibilities

• Independently manage and optimise paid campaigns.
• Own paid campaign results for AR, CO, CL and NL, hitting growth, spend, CPA and ROI targets.
• Identify and implement optimisations to improve efficiency.
• Keep paid strategy aligned with brand messaging and creative.
• Work with local market teams on on-the-ground priorities.
• Interpret performance data, diagnose issues and propose solutions.
• Present insights to stakeholders to guide investment across markets.
• Develop and execute ASO strategies to boost app visibility and conversions.
• Design and run tests to drive incremental growth and explore AI-driven approaches.

Skills

Paid campaigns

Data analytics

SQL

English proficiency

Mobile app marketing

AI tools

Campaign optimization

Education

Bachelor's or Master's in Marketing / Communications / Digital

Tools

Meta Ads

Google Ads

TikTok Ads

Apple Search Ads

Smartly

Splitmetrics

Job description

Inner Circle in Amsterdam seeks a Digital Marketer to drive paid growth across Latam and Europe. You will manage campaigns, optimise performance, and align strategy with brand messaging, working with local teams to address market nuances.

You’ll test and optimise funnels, explore AI-driven approaches, and contribute to ASO for mobile acquisition. A background in marketing with 2–3 years of growth experience is ideal.