Global Marketing Specialist - Licensee & Partners

Tommy Hilfiger Corporation; Amsterdam; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Home office allowance

Commuting allowances

Employee assistance programs

Pension schemes

Job summary

PVH Corp. in Amsterdam is seeking a Specialist – Licensee & Partner Marketing to join Global Brand Marketing. You will support the planning, development and execution of integrated campaigns across licensed categories and partners, translating global brand strategy into local initiatives.

This role requires collaboration with internal Brand Strategy, Creative, Product and Regional Marketing teams and strong stakeholder management to ensure consistent brand storytelling across markets.

Qualifications

• 2–4 years' experience in Brand Marketing, Partnership Marketing or Integrated Marketing.
• Strong understanding of campaign planning and end-to-end marketing execution.
• Excellent relationship management with internal and external stakeholders.
• Highly organized with ability to manage multiple projects.
• Strong strategic and commercial mindset translating brand objectives into initiatives.
• Creative thinker with strong brand storytelling and consumer experience.
• Excellent communication and presentation skills.
• Fluent in English; additional languages a plus.
• Advanced PowerPoint or Keynote skills.

Responsibilities

• Serve as key point of contact between Global Brand Marketing and licensees, partners, and sponsorships.
• Build relationships with external stakeholders aligning to brand vision and seasonal priorities.
• Support development and execution of integrated campaigns across licensed categories.
• Translate global brand strategy into actionable marketing plans for partners.
• Collaborate with Brand Strategy, Creative, Product, Communications and Regional Marketing.
• Review marketing concepts and assets for brand standards alignment.
• Coordinate campaign timelines, asset delivery and launch planning.
• Identify opportunities to elevate partner marketing through cultural relevance.
• Gather insights from partners and regional teams on trends.
• Maintain visibility of partner marketing plans and activation status.
• Support presentations and materials for senior leadership.

Skills

Brand Marketing

Partnership Marketing

Licensee Marketing

Integrated Marketing

Campaign planning

Stakeholder management

Communication skills

Tools

PowerPoint

Keynote

Job description

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

Be part of an iconic story.

PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+.

The Team

Global Brand Marketing is responsible for shaping and protecting the global brand identity across every consumer touchpoint. By creating compelling campaigns, consistent storytelling and culturally relevant experiences, the team ensures our brands resonate with consumers worldwide while maintaining a unified global vision.

The Licensee & Partner Marketing team sits within the Global Brand Marketing organization at the heart of our brand-building initiatives. Working across a diverse ecosystem of licensees, collaborations, sponsorships and strategic partners, the team ensures the TOMMY HILFIGER brand is expressed consistently, creatively and impactfully across every external consumer touchpoint, extending the reach and relevance of our global campaigns beyond our owned channels.

The Position

As Specialist – Licensee & Partner Marketing, you will be part of the Global Brand Marketing organization, sitting at the heart of our brand-building initiatives and playing a key role in bringing the TOMMY HILFIGER brand vision to life across our global ecosystem of licensees, strategic partners and sponsorships.

Working closely with internal Brand Strategy, Creative, Product and Regional Marketing teams, as well as external partners across multiple categories and markets, you will support the planning, development and execution of integrated marketing campaigns that ensure every activation reflects our global brand standards while remaining locally relevant.

As a key connector between internal stakeholders and external partners, you will translate global brand strategy into compelling marketing initiatives that build brand consistency, consumer engagement and commercial impact across every consumer touchpoint.

The role requires a combination of strategic thinking, campaign planning, creative judgement, stakeholder management and exceptional communication skills, balancing multiple priorities while ensuring every partner helps bring the TOMMY HILFIGER brand to life in a consistent, inspiring and culturally relevant way.

Responsibilities

Including, but not limited to:

• Serve as a key point of contact between Global Brand Marketing and our network of licensees, strategic partners and sponsorships.
• Build strong working relationships with external stakeholders, ensuring alignment to the TOMMY HILFIGER brand vision, creative standards and seasonal priorities.
• Support the development and execution of integrated marketing campaigns across licensed categories, collaborations, sponsorships and partner activations.
• Translate global brand strategy into actionable marketing plans and toolkits that can be successfully implemented by partners across regions.
• Collaborate closely with Brand Strategy, Creative, Product, Communications and Regional Marketing teams to ensure consistent storytelling across all consumer touchpoints.
• Review and provide marketing guidance and feedback on partner campaign concepts, creative assets and activation plans to ensure alignment with brand standards.
• Coordinate campaign timelines, asset delivery and launch planning across multiple stakeholders and markets.
• Identify opportunities to elevate partner marketing through creative thinking, cultural relevance and best-in-class execution.
• Gather insights from partners and regional teams to identify opportunities, emerging trends and areas for continuous improvement.
• Maintain visibility of partner marketing plans, campaign calendars and activation status across the global ecosystem.
• Support presentations, reporting and marketing materials for senior leadership and cross-functional stakeholders.

The Ideal Candidate

• 2–4 years' experience in Brand Marketing, Partnership Marketing, Licensee Marketing or Integrated Marketing.
• Strong understanding of campaign planning and end-to-end marketing execution.
• Excellent relationship management skills with confidence working across both internal and external stakeholders.
• Highly organised with the ability to manage multiple projects and competing priorities simultaneously.
• Strong strategic and commercial mindset, with the ability to translate brand objectives into actionable marketing initiatives.
• Creative thinker with a strong eye for brand storytelling, campaign quality and consumer experience.
• Excellent communication and presentation skills, with the ability to influence and align diverse stakeholders.
• Consumer-centric, with an understanding of global consumer trends, culture and the role of marketing in building brand desire.
• Strong attention to detail and ability to uphold brand standards across multiple partners and markets.
• Fluent in English; additional languages are a plus.
• Advanced PowerPoint or Keynote skills, with the ability to translate information into compelling narratives and presentations.
• Comfortable working in a fast-paced, highly collaborative global environment with multiple cross-functional teams.
• A proactive self-starter who takes ownership, builds strong partnerships and consistently drives projects forward.

Be valued.

How we support you:

choose the hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes.

Wellbeing:

exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and access to our nutritional and wellbeing programs.

Campus:

extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy.

Develop your career:

whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals.

Be at the forefront:

stay closely connected to our brands, Calvin Klein and Tommy Hilfiger, and be a part of seasonal market launches, sample sales and receive employee discounts.

Be part of it.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are strengthened by all forms of diversity and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

Your Wellbeing is Our Priority

• Wellbeing:exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
• Campus:extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals
• Be at the forefront:stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!

Check out our Amsterdam Campus here.

About PVH

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.