Freelance Content Creator & Social Media Lead

Gofranck BV; Amsterdam; On-site; EUR 20,000 - 38,000; Part time

Job summary

GOFRANCK, an Amsterdam-based outerwear brand, seeks a creative Content Creator & Social Media Manager for freelance/part-time work.

You'll shape the brand voice across Instagram, TikTok and other channels, shooting and editing content, planning calendars, and translating campaigns into compelling social narratives. The role blends creative direction with hands-on production in a fashion-forward environment.

Qualifications

• Experience creating content for fashion or design brands.
• Strong sense of aesthetics and brand storytelling.
• Ability to shoot and edit content independently.

Responsibilities

• Create engaging photo and video content for Instagram, TikTok and other channels
• Develop ideas for Reels, Stories and social formats
• Shoot and edit content independently
• Manage the day-to-day social media calendar
• Plan and publish content across channels
• Translate campaigns into social content
• Create content around city life, design, culture, weather and movement
• Collaborate with marketing and creative teams
• Use performance insights to improve future content
• Build and keep an eye on our community via socials

Skills

Visual storytelling

Photography

Video editing

Social media management

Job description

GOFRANCK, an Amsterdam-based outerwear brand, seeks a creative Content Creator & Social Media Manager for freelance/part-time work.

You'll shape the brand voice across Instagram, TikTok and other channels, shooting and editing content, planning calendars, and translating campaigns into compelling social narratives. The role blends creative direction with hands-on production in a fashion-forward environment.