Field Marketing Manager

Accenture; Amsterdam; On-site; EUR 50.000 - 70.000; Full time

Job summary

A global IT consulting company seeks a Field Marketing Manager to enhance demand and pipeline growth in the Netherlands and Belgium. The role involves developing multi-channel marketing campaigns, measuring their effectiveness, and collaborating with sales leaders to meet business goals. Candidates should have strong digital marketing experience and analytical skills.

Qualifications

• Experience in developing integrated marketing campaigns across multiple channels.
• Strong analytical skills to measure and optimize campaign effectiveness.
• Excellent collaboration skills to work with sales and marketing teams.

Responsibilities

• Develop and execute multi-channel marketing campaigns for pipeline growth.
• Track and optimize performance metrics using marketing insights.
• Align marketing strategies with business goals and collaborate with sales.

Skills

Digital marketing

Campaign management

Data analysis

Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Marketo

Marketing automation platforms

Job description

Overview

Reporting to the Gallia (France, Belgium, the Netherlands) Marketing lead, the Field Marketing Manager will drive demand and pipeline growth across Netherlands and Belgium for Microsoft products and IT services to our prospective clients.

This generalist role will cover a broad variety of high-impact, measurable marketing programs tailored to local market needs, to:

• Support pipeline growth through demand generation campaigns and events
• Elevate and strengthen our brand positioning
• Deliver exceptional client experiences to our clients and prospects

In this role, you will operate as a critical bridge between sales and marketing. You’ll be an active part of a fast-paced, high-performing marketing team in a global IT consulting company that thrives on excellence, agility, and delivering results.

Responsibilities

• Develop and execute integrated, multi-channel marketing campaigns (digital, executive events, webinars, content syndication…) that drive pipeline and revenue growth across Benelux.
• Measure, track, report on, and optimize campaign performance; lead generation, pipeline impact, and ROI, using marketing insights dashboards and marketing automation platforms (e.g., Marketo).
• Collaborate with Country Managers and Sales Leaders to align marketing priorities with business goals, define target account lists and identify the priority areas requiring strategic marketing support.
• Work closely with the inside sales team to support lead qualification and nurturing, ensuring seamless follow-up and progression through the funnel.
• Partner with key technology vendors and partners (e.g., Microsoft) to open up new funding streams for co-branded and joint go-to-market campaigns.
• Translate global campaigns into localized ones, leveraging digital, content, and event tactics to drive awareness, engagement, and conversion of decision-makers at every stage of the funnel.
• Manage agencies and 3rd party vendors, ensuring cost- and time-effective delivery of high-quality results contributing to your KPIs.
• Drive the client evidence process in close collaboration with the business, and in some cases directly with the client, to continuously identify new opportunities for (public) client stories.
• Contribute to knowledge and best practice sharing with other regional field marketers and the wider marketing organisation.
• Maintain a deep understanding of market dynamics, buyer personas, and competitive landscape to continuously inspire and engage clients and prospects.