E-commerce Content Associate Manager

Essity; Netherlands; On-site; EUR 70,000 - 90,000; Full time

Job summary

Essity is seeking an E-commerce Content Associate Manager for the Benelux region to lead digital shelf activation and content excellence across key retail and online channels. You will drive content localisation, asset coordination, and syndication via Salsify, ensuring accurate, compliant PDPs and compelling product content.

Fluency in English and Dutch is required. Collaborate with Global E-commerce, Marketing, Commercial, Regulatory and external partners to accelerate online growth, optimise

Qualifications

• Proven experience in eCommerce content management and digital content workflows.
• Strong understanding of end-to-end content processes (briefing, creation, upload, syndication, optimisation).
• Hands-on experience with Salsify or similar content management / PIM platforms.

Responsibilities

• Own the end-to-end eCommerce content process, from briefing and creation through to upload, publication and ongoing optimisation.
• Develop clear content briefs for internal teams and external agencies, ensuring alignment with brand, regulatory and commercial requirements.
• Manage product content creation including copy, imagery, A+ content and enriched assets.
• Own and manage product content within Salsify (or equivalent, PIM/DAM platform).
• Ensure all product data, copy and digital assets are accurate, compliant and complete across channels.
• Manage content uploads, updates and maintenance across retailer platforms and marketplaces.
• Lead content syndication to key retailers and marketplace partners via Salsify or other content distribution tools.
• Monitor publication status, troubleshoot issues and ensure content goes live as expected.
• Maintain consistent product catalogues, taxonomy and content standards across all channels.
• Track and optimise digital shelf performance, including content completeness, share of search and conversion drivers.
• Use tools such as Profitero, eStore or similar to generate actionable insights.
• Identify opportunities to improve visibility, organic performance and conversion through content enhancements.
• Conduct regular content audits and competitor benchmarking.
• Support SEO optimisation and ensure alignment with retail media and commercial priorities.
• Manage external content agencies, ensuring quality output, clear timelines and efficient delivery.
• Act as a key point of contact across Marketing, Commercial, Regulatory and Global teams.
• Coordinate content approval workflows, ensuring timely reviews and compliance requirements are met.
• Drive efficient ways of working and continuous improvement in content processes.
• Track and report key eCommerce content and digital shelf KPIs.
• Build regular performance dashboards and business updates.
• Translate insights into clear recommendations to improve content effectiveness and business performance.
• Support annual planning and market growth initiatives.

Skills

English

Dutch

eCommerce content management

PIM/Salsify experience

Content briefs

Stakeholder management

Tools

Salsify

Adobe Photoshop

Profitero

eStore

Job description

The E-commerce Content Associate Manager, Benelux will be responsible for driving best-in-class digital shelf execution and content excellence across key e-commerce and retail media channels within the Benelux region. This role will act as the local market lead for e-commerce content activation, digital shelf optimisation and product content syndication, ensuring that online shoppers experience accurate, engaging and conversion-focused product content across all key retail partners.

About the Role

Working closely with Global E-commerce, Marketing, Commercial, Regulatory and external agencies, the successful candidate will manage content localisation, digital asset coordination, content distribution and digital shelf performance, helping to accelerate online growth and improve the consumer experience across the region.

In this role you will report to the Global E-Commerce Media & Content Lead.

What You Will Do

Own the end-to-end eCommerce content process, from briefing and creation through to upload, publication and ongoing optimisation.

Develop clear content briefs for internal teams and external agencies, ensuring alignment with brand, regulatory and commercial requirements.

Manage product content creation including copy, imagery, A+ content and enriched assets.

Own and manage product content within Salsify (or equivalent, PIM/DAM platform).

Ensure all product data, copy and digital assets are accurate, compliant and complete across channels.

Manage content uploads, updates and maintenance across retailer platforms and marketplaces.

Lead content syndication to key retailers and marketplace partners via Salsify or other content distribution tools.

Monitor publication status, troubleshoot issues and ensure content goes live as expected.

Maintain consistent product catalogues, taxonomy and content standards across all channels.

Track and optimise digital shelf performance, including content completeness, share of search and conversion drivers.

Use tools such as Profitero, eStore or similar to generate actionable insights.

Identify opportunities to improve visibility, organic performance and conversion through content enhancements.

Conduct regular content audits and competitor benchmarking.

Support SEO optimisation and ensure alignment with retail media and commercial priorities.

Manage external content agencies, ensuring quality output, clear timelines and efficient delivery.

Act as a key point of contact across Marketing, Commercial, Regulatory and Global teams.

Coordinate content approval workflows, ensuring timely reviews and compliance requirements are met.

Drive efficient ways of working and continuous improvement in content processes.

Track and report key eCommerce content and digital shelf KPIs.

Build regular performance dashboards and business updates.

Translate insights into clear recommendations to improve content effectiveness and business performance.

Support annual planning and market growth initiatives.

Who You Are

Proven experience in eCommerce content management, digital content or marketplace operations

Strong understanding of end-to-end content processes (briefing, creation, upload, syndication, optimisation)

Hands-on experience with Salsify or similar content management / PIM platforms (essential)

Experience managing product detail pages (PDPs), A+ content and digital shelf optimisation

Familiarity with digital shelf analytics tools (e.g. Profitero, eStore or similar)

Experience working with digital asset management systems (e.g. Media Bank or similar) including asset organisation, tagging and distribution

Basic proficiency in Adobe Photoshop (or similar tools) to review, adapt or validate content assets

Highly organised with strong project management skills, able to manage multiple content workflows, deadlines and stakeholders simultaneously

Proven ability to structure processes, prioritise effectively and ensure on-time delivery across complex, cross-functional projects

Strong stakeholder management and communication skills

Fluent in English and Dutch (both required)

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment.

At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.

Innovate for Good | Excel Together | Be You with Us

Application End Date

Application End Date: 25 aug. 2026

Job Requisition ID: Essity263001

Essity is a leading global hygiene and health company. Our expertise began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.

Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. We innovate for good to break barriers and contribute to shaping a healthier future. At Essity, we have a people-first approach where every career is as unique as the individual. We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose. Our performance-orientated environment motivates employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health. We provide a sustainable work-life based on flexibility for both employees and employers. We are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, enables customers and consumers to lead fuller lives at all stages of life. Our leading global brands include TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa are sold in 150 countries. I In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. We are headquartered in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity!