Digital Performance Manager & AI Manager EMEA

Jack Link's Protein Snacks; Amsterdam; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Bonus structure

27 days annual holidays

Lunch on Mondays

Hybrid working model

Job summary

Link Snacks in Amsterdam is seeking a Digital Performance Manager & AI Manager EMEA to analyze social media performance, consumer insights, and measure campaign effectiveness. You will optimize digital marketing activities and enhance the brand across channels, reporting to the Marketing Director EMEA.

The role requires strong analytical skills, consumer focus, and the ability to manage complex projects in a fast-paced digital environment.

Qualifications

• 3 to 5 years of relevant professional experience in social media, digital marketing, marketing analytics, or consumer insights.
• Experience managing social media content across platforms and analyzing performance.
• Experience with market research using consumer, market, and performance data.

Responsibilities

• Conduct research and analyze customer, consumer, and market data to understand audience segments and trends.
• Support and execute digital marketing campaigns, including content planning and channel integration.
• Gather and analyze social media data to measure performance and guide decision-making.
• Develop performance reports and dashboards to measure ROI and engagement.
• Collaborate with marketing and cross-functional teams to enhance customer experiences.
• Create AI-generated digital assets and content for social channels with brand consistency.

Skills

Social media management

Digital marketing analytics

Consumer insights

Market research

AI content tools

Data visualization

Tools

AI content tools

Job description

Make a differenceby becoming part of the No. 1proteinsnack manufacturer worldwideas Digital Performance Manager & AI Manager EMEA at Link Snacks .

Our spacious and modern HQislocatedinthe vibrantAmsterdam, and includes a highly international team, with more than 25 different nationalities. Our EMEA team is committed to continuing its impressive EMEA expansion, one bite at a time, and becoming the regional leader in branded protein snacks.

This position is basedinAmsterdam andyou will be reporting to the Marketing Director EMEA.

The Digital Performance Manager & AI Manager is responsible for analyzing social media performance and consumer insights to measure campaign effectiveness, optimize digital marketing activities, and strengthen the brand portfolio presence across channels.

The role leverages data collection, analysis, interpretation, and reporting to generate actionable recommendations that support business and marketing objectives.

Working independently, the analyst identifies trends, develops insights, and delivers clear performance reports to guide decision-making.

Success in this role requires strong analytical capabilities, consumer focus, effective communication skills, and the ability to manage complexity in a fast-paced digital environment.

The individual collaborates closely with internal stakeholders to execute digital marketing initiatives, enhance customer experiences, and support continuous improvement opportunities.

In addition, the role requires proficiency in leveraging AI-powered tools to create and optimize digital assets, visual content, and campaign materials for deployment across social media and other digital channels, ensuring engaging, brand-consistent, and high-performing content.

Your main responsibilities will include:

• Consumer Needs & Experience Research: Conduct research and analyze customer, consumer, and market data to understand audience segments, trends, needs, behaviors, and expectations, translating findings into actionable recommendations.
• Digital Marketing Plan Execution: Support and execute digital marketing campaigns, including content planning, audience targeting, value proposition development, channel integration, and campaign optimization across digital platforms.
• Data Collection & Analysis: Gather, organize, and analyze social media, marketing, and consumer data to identify trends, measure performance, and support fact-based decision-making.
• Insights & Reporting: Develop performance reports, dashboards, and recommendations that measure ROI, campaign effectiveness, audience engagement, and overall social media impact.
• Consumer Experience Enhancement: Support the implementation and testing of consumer experience initiatives, tools, and processes that strengthen brand engagement and loyalty.
• Stakeholder & Internal Client Management: Build strong working relationships across marketing, commercial, and cross-functional teams to provide insights, answer business questions, and deliver high-quality professional support.
• AI-Enabled Content Development: Create, adapt, and optimize AI-generated digital assets, visual content, and social media materials to improve content effectiveness, increase engagement, and ensure brand consistency across digital channels.

EU Citizenship and/or a valid work permit is required. Please note that relocation assistance is not available for this position. All applications must be submitted in English, as it is the company’s corporate language.

• 3 to 5 years of relevant professional experience in social media, digital marketing, marketing analytics, consumer insights, or a related field, with the ability to work independently and manage responsibilities with limited supervision.
• Experience in social media management, including creating, scheduling, publishing, monitoring, and analyzing content across social media platforms.
• Experience in market research and analysis, using consumer, market, and performance data to identify trends, generate insights, and support business decisions.
• Basic experience coordinating projects or guiding the work of others, even without formal people management responsibility.
• Strong experience using data analytics, reporting, and business intelligence tools to measure campaign performance and communicate results effectively.
• Experience creating and optimizing digital content, with proficiency in AI-powered content creation tools to develop social media assets, visual content, and marketing materials for digital channels.

Our benefits

At Link Snacks, you’ll find a competitive compensation and benefits package that supports performance, flexibility, and employee well-being!

• A competitive salary and a bonus structure based on performance
• 27 days annual holidays
• Lunch on Mondays
• Hybrid working model, because we believe the future of work is based on a building modern, adaptable, and agile workplace culture 3 days …