Digital Analytics Lead - Travel & Ecommerce

Sunweb Group; Rotterdam; Hybrid; EUR 46,000 - 62,000; Full time

Benefits offered by this job

Hybrid work

ATV days

Employee discounts

Office setup and equipment

Learning and development

Well-being coaching

Travel allowances

Job summary

Sunweb Group is seeking a Digital Analyst to turn complex digital data into actionable insights across our brands and markets. You will support Market Leads, Product Owners and other stakeholders with understanding customer behaviour, conversion opportunities and business impact.

You’ll work with GA4, SQL, BigQuery, Databricks and Python, translating analyses into practical recommendations. The role blends technical analytics with business sense in a hybrid Rotterdam environment.

Qualifications

• 5+ years of experience as a Digital Analyst or similar.
• Bachelor's or master's degree in Analytics or related field.
• Strong SQL and experience with large datasets.
• Advanced knowledge of GA4 and data warehouse environments.
• Experience with Power BI or Looker Studio.
• Fluent English; Dutch at B2 level or above is a plus.

Responsibilities

• Analyse digital customer behaviour and conversion trends across our brands and markets.
• Work with raw digital data, including GA4, within our data warehouse and Databricks environment.
• Use SQL and/or Python to explore large datasets and turn complex data into meaningful insights.
• Monitor conversion rates, CPA, revenue and margin performance across channels and markets.
• Identify deviations and emerging trends before they become larger business issues.
• Analyse drop-off points throughout the booking funnel by market, destination, channel and device.
• Quantify the revenue and margin impact of conversion bottlenecks and opportunities.
• Distinguish channel effects from mix effects to ensure performance changes are interpreted correctly.
• Monitor tracking quality and data reliability, highlighting issues before unreliable data influences decision-making.

Skills

SQL

BigQuery

GA4

Databricks

Python

DBT

Data storytelling

Stakeholder management

Education

Degree in Analytics/related field

Tools

GA4

Databricks

Job description

Sunweb Group is seeking a Digital Analyst to turn complex digital data into actionable insights across our brands and markets. You will support Market Leads, Product Owners and other stakeholders with understanding customer behaviour, conversion opportunities and business impact.

You’ll work with GA4, SQL, BigQuery, Databricks and Python, translating analyses into practical recommendations. The role blends technical analytics with business sense in a hybrid Rotterdam environment.