Data Analytics Manager (English)

Wpp; Amsterdam; Hybrid; EUR 42,000 - 65,000; Full time

Benefits offered by this job

Flexible working hours

Work-from-home options

EU travel opportunities

Job summary

WPP is seeking a Data Analytics Manager (Medior BI Developer / Data Analyst) to turn vast data into scalable Power BI dashboards. You will model data, build visuals, and ensure insights drive marketing and media decisions.

You will work with Data Engineers, Solution Architects, and Product Owners to deliver enterprise BI solutions, using Snowflake via Adverity, and practice agile project management within the DIO team in Amsterdam.

Qualifications

• Bachelor’s or Master’s degree in Data Analytics, Computer Science, Business Administration, or related field.
• 3–5 years of experience in a BI Developer/Data Analyst role.
• Strong programming and modeling in Power BI, DAX, SQL; BI storytelling and UX-optimized solutions.

Responsibilities

• Design, develop, and maintain interactive dashboards and reports in Power BI.
• Ensure dashboards provide clear, actionable insights aligned with marketing and media objectives.
• Collaborate with stakeholders to gather requirements and translate into visualizations.
• Support the Project Manager with project outlines, estimations, and progress updates.
• Develop Power BI data models, including DAX calculations; optimize for performance.
• Integrate data from marketing sources (GA, CRM, ad platforms) and ensure a unified view.
• Work with Data Engineers, Solution Architects, and Product Owners to deliver enterprise BI solutions.
• Provide training and consultancy on data usage and BI tools.

Skills

Power BI

DAX

SQL

Data analytics

BI development

Education

Bachelor’s or Master’s degree

Tools

Snowflake

Adverity

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Are you a BI Specialist ready for the ultimate data playground?
Within the dynamic world of media and marketing, a massive amount of data flows through our systems daily. As a Data Analytics Manager (Medior BI Developer / Data Analyst)in ourData Infra & Ops (DIO)team, you are the essential link converting this complex raw data (from Google, Meta, TikTok, ad servers, CRM, and more) into crystal-clear, scalable, and visually impressive Power BI solutions.

You will land right in the heart of our data operations. Together with Data Engineers, Solution Architects, and Product Owners, you will build at an enterprise level. Where the engineers ensure the data lands in our Snowflake data warehouse (via Adverity), you take the baton: modeling, building, and visualizing. You create dashboards that directly impact the strategies of the world’s largest brands.

What will you be doing?

• Design, develop, and maintain interactive dashboards and reports in Power BI.
• Ensure dashboards provide clear, actionable insights that aligns with marketing- and media objectives.
• Collaborate with stakeholders to gather requirements and translate them into effective visualizations.
• You can support the Project Manager by outlining projects, providing estimations, and providing updates on progress.

Power BI Modeling:

• Develop and maintain robust Power BI data models, including DAX calculations. Support on complex data transformations.
• Familiar with data warehouse models like snowflake scheme
• Optimize data models for performance and usability.
• Ensure data models are aligned with business rules and logic.

Data Integration:

• Able to support on extracting, transforming, and loading (ETL) data from various marketing and media data sources (e.g., Google Analytics, Jarvis meta data, media platforms, CRM systems and other).
• Integrate and consolidate data to provide a unified view of marketing and media performance.

Collaboration and Communication:

• Work closely with media specialists, project managers, product & AI engineers, and data engineers to understand their needs and deliver BI solutions that meet expectations.
• Provide training and support to end-users on how to use BI tools and dashboards effectively.
• Provide consultancy to clients on how to use, construct & interpretate data solutions
• Present findings and insights to stakeholders in a clear and concise manner.
• Data Governance and Quality:
• Implement and maintain data governance best practices to ensure data accuracy and integrity.
• Monitor and troubleshoot data quality issues, ensuring timely resolution.
• Able to manage own projects (agile and with the usage of project management tools like Wrike) according to our quality principles

Continuous Improvement and Innovation:

• Stay updated with the latest BI technologies and global company and industry trends, particularly in the marketing and media sectors.
• Identify opportunities to enhance BI processes and solutions to better support business objectives.
• Embrace challenges and pioneer new approaches to BI development within the team, setting the foundation for future practices.

About the Data Infra & Ops (DIO) team

Within the DIO team, we are building the data technology of tomorrow. We are a multidisciplinary team with a startup vibe, backed by the scaling power of the global WPP network. There is no bureaucracy, but plenty of room for innovation, experimentation, and pioneering. We work Agile and continuously challenge each other to become better.

Who are you?

You are a solution-oriented builder who doesn't easily panic when facing a complex dataset. You understand that a dashboard is only truly effective when the end-user immediately sees what action to take.

Additionally, you bring the following to the table:

• A completed Bachelor's or Master's degree (preferably in Data Analytics, Computer Science, Business Administration, or a related field).
• 3 to 5 years of working experiencein a similar role as a BI Developer or Data Analyst.
• Must-haves:Strong, proven programming and modeling experience inPower BI, DAX, and SQL. Furthermore, you understand the importance of BI storytelling and UX-optimized solutions.
• Nice-to-haves:Experience with cloud data warehouses (such asSnowflake) and data integration tools (such asAdverity). Knowledge of the marketing and media landscape is a major plus.
• Soft skills:Excellent communication skills, the courage to challenge stakeholders, and the ability to manage expectations like a pro.

What do we offer you?

• Flexibility:Work-from-home options, flexible working hours, and even the opportunity to work abroad (within the EU) for a period of time.
• Clear Career Path:Within our DIO framework, there are clear paths to grow into a Sr. Data Analyst or, for example, a Data Engineer. We support this with regular check-ins and a personal development budget.
• Top-Tier Tech:Work with the latest cloud and BI solutions within an enterprise environment.
• Competitive Compensation: A salary between € 3800 - € 5800, based on relevant work experience.
• Access to M Academy:For extensive training and workshops in both hard and soft skills, including dedicated AI training modules.
• Mental Wellbeing:Access to our wellbeing hub.
• Travel Allowance:Full reimbursement of commuting expenses.
• 26 days of paid leaveper year (plus 8% holiday allowance and the option to buy up to 9 extra days!).
• Hybrid Working Allowance:€30 net per month (based on full-time employment).
• Bring Your Own Device (BYOD):A monthly net phone allowance of €57.50.
• Lunch Facilities:Affordable lunch options in our canteen and an in-house barista for fresh coffee.
• Health Insurance:Benefit from our collective health insurance scheme.
• Culture:An informal, inspiring team with great social drinks (borrels), a beautiful office in Amsterdam, and plenty of space for your own initiatives.

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