CRM Campaign Managers (Talent Pool)

twentysix; Amsterdam; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Flexible hybrid work

Early Finish Fridays

15 days paid holiday annually

Birthday Leave

Mental health resources

Learning & Development

Job summary

DEPT® is seeking talented professionals to join our embedded-inhouse model, working directly within a client team to deliver end-to-end multi-channel campaigns. You’ll bridge marketing strategy, CRM execution, and AI-powered personalisation, managing campaign plans, QA workflows, and optimisation.

This hybrid role in the Netherlands offers collaboration with global teams, learning opportunities, and a focus on responsible AI and data privacy.

Qualifications

• Experience in multi-channel marketing communications across email, push, onsite, and in-app.
• Hands-on experience with CRM campaigns from briefing to post-campaign analysis.
• Interest or experience with AI tools and prompt workflows.
• Understanding of B2C marketing execution and tracking logic.
• Highly organized with ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Translate business propositions and insights into end-to-end multi-channel campaign plans across owned channels.
• Manage, build, and deploy CRM campaigns from briefing to post-campaign analysis.
• Explore and apply AI tools and prompt workflows to accelerate content generation and personalisation.
• Lead asset development across channels ensuring brand consistency and rapid iteration for testing.
• Liaise with internal stakeholders to clarify questions and maintain deadlines.
• Optimise personalisation, targeting, and segmentation for engagement and performance.
• Design, test, and analyse A/B testing frameworks and real-time metrics.
• Troubleshoot technical campaign setups to ensure high-quality delivery.

Skills

Campaign management

CRM

AI tools

Analytics

Communication

Tools

HTML/CSS

Job description

JOB PURPOSE

We are always on the lookout for new talent. Whether you're looking to kick-start your campaign management career, are a hands-on CRM specialist, or a seasoned Marketing Manager with campaign strategy and leadership experience, we would love to hear from you.

As part of our embedded inhouse model, you will be employed by DEPT® but embedded within our Client’s team. From your day-to-day responsibilities, collaborations and deliverables, you’ll operate directly within the client team, allowing for the best of both worlds: the close-knit feel and impact of working inhouse, alongside access to the benefits, opportunities and support that DEPT® offers.

You will bridge the gap between marketing strategy, end-to-end multichannel campaign delivery, and AI innovation. Sitting at the intersection of campaign strategy, CRM execution, marketing technology, and creative production, you will be responsible for how the client presents itself to customers across owned channels (email, push, onsite, in-app, landing pages). Depending on your level, you will manage campaign plans, build and QA CRM workflows, optimise cross-channel engagement, and leverage cutting-edge AI tools to scale personalisation and elevate performance.

WHAT YOU'LL DO

• Translate business propositions and consumer insights into inspiring, end-to-end multi-channel campaign plans across owned channels (onsite, web, app, email, push).

• Manage, build, and deploy CRM campaigns from briefing and creative development to QA, execution, and post-campaign analysis.

• Actively explore and apply AI tools and prompt workflows to accelerate content generation, creative ideation, dynamic personalisation, and campaign testing.

• Lead creative asset development across channels, ensuring brand consistency, high-quality execution, and rapid iteration for A/B testing.

• Liaise with internal stakeholders and cross-functional teams to clarify questions, manage expectations, and maintain briefing deadlines.

• Optimise campaign personalisation, audience targeting, and segmentation to maximise engagement and commercial performance across customer segments.

• Design, test, and analyse A/B testing frameworks and real-time channel metrics to deliver actionable post-campaign insights.

• Troubleshoot technical campaign setups (data accuracy, dynamic tags, targeting logic, link rendering) to ensure high-quality, on-time delivery.

• Maintain an understanding ofClient brand, strategies, and customer segments to act as a trusted creative adviser and brand guardian.

• Ensure responsible AI usage across workflows, prioritising data privacy, output validation, and continuous process optimisation.

WHAT YOU BRING

• We're open to seeing different levels of experience across CRM, digital marketing, and campaign management.

• Experience delivering a broad range of multi-channel marketing communications, including email, push notifications, onsite banners, and in-app channels.

• Strong interest or hands-on experience with AI tools (e.g. ChatGPT/GPTs, automation platforms, generative tools) and prompt workflows.

• Understanding of B2C marketing execution, dynamic content, customer segmentation, and campaign tracking logic.

• Extremely organised, with the ability to manage multiple projects, timelines, and priorities in a fast-paced environment.

• Data-driven mindset with experience conducting campaign QA, performance optimisation, or post-campaign analysis.

• Highly motivated to learn, grow, and continuously improve processes through innovative tactics.

• Personable, approachable demenor and strong collaborator across global, matrixed teams.

• Excellent written and oral communication skills, with the ability to engage and present to stakeholders.

• Basic understanding of HTML/CSS for email template rendering and troubleshooting is a plus.

WE OFFER

• A flexible hybrid working policy to enjoy the best of both worlds.

• Early Finish Fridays, kickstart your weekend early with alternating early-finish Fridays.

• 15 days paid holiday annually, increasing with length of service (plus Public Holidays).

• Birthday Leave, a paid day-off each year.

• Access to dedicated mental health resources including enhanced sick pay scheme, employee assistance programme and trained Mental Health First Aiders.

• Dept Allowance, a dedicated company contribution to spend on either your professional development or personal wellbeing.

• Refreshments are provided in the office all week.

• Enhanced family friendly policies to support parents.

• Learning and Development, continuous growth opportunities through internal training, and "inspirational talks" guest speakers.

• Buddy Program, you will be paired with a 'Buddy' to help you navigate your first weeks' at DEPT®.

• A Certified BCorp Agency and is multi-award winning "Agency of the Year".

• Awesome clients. Whether big or small, local or global - at DEPT® you'll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!

• Global DEPT® Cares Month, an annual initiative where our teams donate their professional skills and time to support local charities and pr-bono projects.

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.