Creative Strategist

HLTH

Netherlands

Remote

EUR 81,000 - 125,000

Full time

37 hours ago

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Benefits offered by this job

Fully remote

Flexible hours

AI tooling access

Direct access to founders

Unlimited PTO

Growth opportunities

Job summary

HLTH is hiring a creative strategist for a remote, contract-to-full-time role. You’ll drive data-informed ad strategies, develop high-converting concepts, and iterate based on performance signals. You’ll lead with clarity, own testing cycles, and push for market-leading results in a fast-paced environment.

Join a high-growth team focused on health insights and consumer engagement, with ownership of the testing roadmap and direct collaboration with founders.

Qualifications

3+ years as a creative strategist in DTC or related fields.
Fluent written and spoken English for crafting killer ads.
Deep experience with Meta Ads, UGC, and direct response copywriting.

Responsibilities

Strategize with internal and external data to drive new variations and iterations.
Identify friction points in ads using metrics like watch time, CVR, CPA, CPM, CPC.
Translate learnings into creative direction and testing of hypotheses.

Skills

3+ years as a creative strategist

Fluent English

Meta Ads experience

UGC

Direct response copywriting

Creative strategy & testing

Ability to lead projects

Job description

Location: Remote (Worldwide) Type: Contract / Full Time

About HLTH

HLTH is one of the fastest growing brands of 2026, reaching the top 0.1% in hyper-growth of all stores in the Shopify ecosystem and we're just getting started (literally). At HLTH we believe understanding your health should be effortless. Our products turn health monitoring into clear insights anyone can act on.

Before you apply

HLTH is an intense environment: we're demanding and ambitious, which means we ask a lot of ourselves and one another. This means fantastic learning, achievements, and career growth, but it also requires a significant commitment. We move fast, standards are high, and ownership is real. This is not a coast job. If you want to be challenged, stretched, and pushed harder than ever before, we invite you to apply.

The Role

Hey, founder here and I need to be real with you for a second.

Being a “creative strategist” is like the new get rich quick scheme. Everyday dozens apply to work with us and when we put them to the test, can’t spot a winning pattern if their life depended on it (and for some it probably does).

We’re looking for more than just someone who’s “creative” and knows how to open an adspy. In 2026, that’s table stakes and the game has moved way beyond that. My partner and I have generated more than 9-figures writing our own ads, doing our own creative strategy, and pumping creatives. That’s not a brag, it’s the framing.

No shade, but D-tier attitudes don’t fly here. 0% hit rates month after month don’t fly here. Putting the creative team through hundreds of losers based on bad strategy definitely doesn’t fly here.

This job is for the hit rate obsessed, perceptionmaxxing, and dangerously hungry people who dare to mastermind how they are going to get people from all over the world to open their wallets and buy.

Someone who knows when an ad wins, why it won, and the next batch proves it.

If that’s not you or my words don’t land, take the blue pill. Click back and save us both the time of doing the interviews.

But if that is you, take the red pill and keep reading, because this job is for you.

What You'll Do

Creative Strategy + Analysis

Strategize with internal and external data to drive net new, variations, and iterations.
Identify friction points in the ads based on average watch, cvr, cpa, cpm, cpc
Use data to do more than swap hooks, understand why things worked or didn’t
Conduct deep research via message mining, customer surveys, and integrate insights into creative direction

Scripting & Ideation

Write high converting ads with strong DR hooks, big time tension, and value driven closes
Ideate 15+ concepts weekly for new ads across a variety of internal ad formats/styles
Leverage trends and reverse engineered concepts to stay ahead of cultural moments, platform mechanics, and emerging formats

Post-Production & Iteration

Work with the Creative Coordinator & UGC Manager to ensure your vision is delivered at quality
Run retention and creative audits to isolate best performing ingredients and drop-off patterns
Version winning creatives across formats, durations, hooks, creators, and frameworks
Create briefs that actually result in quality deliverables with clarity, context, and intention
Run the weekly creative call with the team and conduct bi-weekly reporting so each sprint is better than the last

Must-Have

3+ years as a creative strategist in DTC as a creative strategist, content creator, or hybrid
Fluent enough in written and verbal english to make killer ads in english
Have deep experience in Meta Ads, UGC, and direct response copywriting
Know how to close feedback loops and translate learnings into action
Are obsessed with customer psychology, trend/pattern mapping, and creative frameworks
Can lead with clarity and drive projects from idea to asset without micromanagement
A clear point of view, without the ego that sometimes comes with having one
Bonus: You've worked in high-growth environments and love the chaos of start-up speed

Strong Preference

Health, wellness, supplements, or consumer tech
You've written winning ads that had to stay compliant on health claims
You use AI to move faster, not to replace your judgement

Compensation

Pay is based on region and experience, set as a geo-calibrated range. Exact compensation depends on the candidate's skills, level, experience, and track record, and not all candidates will sit at the top of the range.

What's in it for you