Copywriter & Social Media

Alle Mediavacatures; Hilversum; Hybrid; EUR 35,000 - 50,000; Full time

Benefits offered by this job

Full-time employment

Flexible working hours

Work from home in the Netherlands

Laptop and mobile phone

Employee discount up to 85%

38 leave days per year

Hybrid office/gallery location

Other Talents growth

Job summary

Moooi is seeking a talented copywriter to amplify our brand voice across product, social, email, web, and campaigns. You will craft on-brand messages, coordinate with designers, and help shape content that resonates with a luxury design audience.

Based in the Netherlands with options for hybrid work from our Amsterdam office or Breda HQ, you’ll contribute from concept to delivery, ensuring consistency and creativity across all touchpoints.

Qualifications

• Strong copywriting ability aligned with Moooi's tone of voice.
• Experience writing across product, social, press, email, web content, and campaigns.
• Familiarity with design-led brands and high-end interiors is a plus.

Responsibilities

• Craft on-brand copy across channels, translating marketing goals into clear messages.
• Write PR copy, press releases, and internal communications.
• Safeguard Moooi's tone of voice and brand identity across communications.
• Collaborate on naming, content planning, and cross-channel campaigns.
• Partner with designers and brand partners to ensure on-brand deliverables.

Skills

Copywriting

Brand voice

Editing & proofreading

Content strategy

Social media writing

English language proficiency

SEO awareness

Tools

InDesign

Figma

CMS back-end content systems

Job description

Omschrijving bedrijf

The story of our brand, a story of love...

When we started Moooi in 2001, we promised each other to become a legendary brand. No one can create a legendary brand by doing me-too products or branding, for that reason we have developed our own fresh approach to product and style. Exclusive, daring, playful, exquisite and based on the belief that design is a question of love.

We don't tell designers what to do, we listen to what designers want to make, try to realise their dreams. Eclectic and always on the edge of commercial reality and cultural interest. To trigger, to create conversation pieces which make your environment more special. To create an extra ‘O’ in terms of value and beauty!

Omschrijving functie werkzaamheden
A Job Extraordinary!You dare to be unexpected, eclectic, rebellious and always on the edge of commercial reality and cultural interest. You give an extra touch of creativity and beauty to our brand that is so exquisitely welcome.You have a way with words that lands exactly on Moooi's tone of voice, whether it's a social caption or a press release. You stay curious about language, design, and culture, and connect the dots between a campaign, a customer, and a brand. You turn ideas into action, keep people in the loop, and catch what others miss, holding your own work to a high standard. And when a better idea comes along, you're quick to drop your own.

KEY TASKS AND RESPONSIBILITIES

• Craft on-brand copy across all our channels and touchpoints, translating marketing goals into clear, engaging, and persuasive messages tailored to specific audiences.
• Write PR copy, press releases, and internal communications.
• Safeguard and evolve Moooi's tone of voice and brand identity, ensuring consistency across all internal and external communications.
• Consult and guide the organization on everything copy-related, contributing practical solutions to messaging and tone challenges across channels.
• Manage third-party copy, such as copy written by our brand partners, ensuring it aligns with our brand guidelines.
• Interview designers, e.g. before product introductions, to create the perfect copy for new products.
• Develop product and collection naming, especially for new introductions.
• Create and maintain our content planning, in close collaboration with the Marketing team on campaigns, product launches, and events.
• Handle crisis communication when needed.
• Conduct audience research – what truly engages and triggers our customers?

On top of your copywriting responsibilities, there's room to grow into supporting our social media presence — think proposing content ideas and campaign concepts, contributing to our social media calendar, occasionally covering events live, and keeping an eye on what's performing well. This isn't core to the role, but valuable if you already have this experience or want to develop it.Further, as a creative, we'd appreciate your involvement in brainstorms for creative concepts and more.It is beneficial if you have experience in writing copy for media relations, social media, email marketing, sales promo's, web content etc. Experience in InDesign preferred so you can support turning copy into deliverables using existing templates.In more detail, where is copy needed:

• Product copy, inspirational and product focused
• Social Media platforms (LinkedIn, Instagram, Facebook)
• Email marketing
• Web stories and website copy
• Video scripts
• Podcast
• Collections copy
• Brand/licensing partners copy
• Printed materials (Magazine, book, flyers, etc.)
• Advertisement copy

IT WOULD BE AMAZING IF

You are a dedicated and creative team player with a lot of positive energy who loves design, aesthetics and high-end interiors.Further, it would be much easier for you and us, if you:

• have similar experience in another job;
• have experience with InDesign and Figma to implement your copy in fixed templates for several deliverables (sales promo's, press release etc.);
• have experience with website back end content systems to create special web content;
• have affinity with social media management and a basic understanding of SEO principles;
• are a creative thinker and love challenging convention;
• strongly understand current industry tools and have the ability to adapt to new technologies;
• have affinity in drafting communication plans;
• are fluent in written and spoken English – Dutch is an advantage;
• are driven by curiosity, humility and a passion for doing great work;
• can work on several projects simultaneously and under time pressure and you remain effective under tense circumstances.

WHAT DO WE OFFER?

• Full-time employment in a passionate and international team;
• good work-life equity with a yearly budget to spend on vitality and well-being related products/services;
• opportunity to explore, make mistakes and advance your talents;
• gross monthly salary between €3.140 and €4.486, based on full-time employment (38 hours) within Styr level 7 of our salary matrix.
• flexible working hours and the possibility to work from home (in the Netherlands);
• 38 leave days per year (based on a fulltime employment);
• laptop and mobile phone to be able to work hybrid;
• employee discount up to 85%;
• lots of new friends.

PLACE IN ORGANISATION

For this job you will be working mainly from our office in Amsterdam, or HQ in Breda. You are part of the Brand Team and you will report to the Chief Brand Officer.

ABOUT MOOOI

Founded in 2001, Moooi is a high-end design and lifestyle brand for furniture and lighting. We are original, innovative, provocative, surprising, and eclectic. We do not tell designers what to design; we listen to what they want to create and bring their dreams to life.We work internationally from our headquarters in Breda and have stores in Amsterdam, Los Angeles, Milan, New York, Shanghai and Tokyo.