Content Lead - Growth, Strategy & Conversion (Hybrid)

Fit For Me B.V.; Rotterdam; Hybrid; EUR 52,000 - 76,000; Full time

Benefits offered by this job

Hybrid work flexibility

Base salary + variable pay

Job summary

FitForMe B.V. in Rotterdam is hiring a content lead to own all content for the Beyond Bariatrics team. You will drive strategy, write copy, ship content, and measure outcomes, reporting to the Chief Growth Officer.

Collaboration will span commercial, product, and science teams. You’ll own product pages, customer journey content, and HCP bulletins, while building a scalable content infrastructure and localisation workflow across NL, FR, DE, and the UK.

Qualifications

• 4+ years of experience in content marketing, copywriting, or similar.
• Native-level Dutch, French, German, or English (UK), and fluent in English.

Responsibilities

• Own product detail pages with crisp, conversion‑driven copy across markets.
• Design and write the full customer journey from marketing touchpoints to onboarding emails and adherence content.
• Produce HCP content: bulletins, product updates, customer stories, testimonials.
• Own content infrastructure: email journeys, CMS, automation; manage setup and roadmap.
• Collaborate on localisation for NL, FR, DE, and UK.
• Leverage AI tools daily for drafting, editing, and localisation.

Skills

Content marketing

Copywriting

Editing

Email marketing

Tools

Email platforms

CMS

Marketing automation

Job description

FitForMe B.V. in Rotterdam is hiring a content lead to own all content for the Beyond Bariatrics team. You will drive strategy, write copy, ship content, and measure outcomes, reporting to the Chief Growth Officer.

Collaboration will span commercial, product, and science teams. You’ll own product pages, customer journey content, and HCP bulletins, while building a scalable content infrastructure and localisation workflow across NL, FR, DE, and the UK.