Category Manager – Consumer Tissue Growth & Insights

Essity; Zeist; On-site; EUR 65,000 - 90,000; Full time

Benefits offered by this job

13th month salary

Bonus scheme

Pension plan

11.5 ADV days

Job summary

Essity is seeking a Category Manager for Consumer Tissue in the Benelux region. You will act as the expert for the category, translating shopper and market insights into actionable strategies and activation plans across key customers and channels.

You will collaborate with Sales, Marketing, and Insights, leading category reviews, providing merchandising recommendations, and monitoring KPIs to drive category growth.

Qualifications

• Master’s or Bachelor’s degree in Business, Marketing, or related field
• 2–5 years FMCG experience in Category Management, Customer Marketing, Sales, or Insights
• Strong analytical capability and experience in Nielsen IQ / retail data analysis
• Experience with planogramming tools (e.g., Spaceman) is a strong plus
• Customer-facing experience with retailers is advantageous
• Highly data-driven, proactive, and opportunity-oriented
• Strong stakeholder management and communication skills
• Fluent in Dutch and English; French is a plus

Responsibilities

• Develop and implement category strategies and visions across key customers and channels
• Translate shopper insights and market data into customer-specific activation plans
• Lead category reviews and range reviews with retailers
• Provide assortment, shelving, and merchandising recommendations
• Define and monitor category KPIs and corrective actions
• Analyze prices and promotions and provide optimization recommendations
• Build relationships with retailer category managers and buyers
• Act as a core member of the brand team for Consumer Tissue
• Contribute to annual business planning, including category growth plans
• Monitor performance against KPIs and develop action plans to achieve targets
• Bring proactive insights and opportunities based on data and shopper understanding
• Develop reports, dashboards, and category scorecards
• Identify growth opportunities through trend analysis and competitive tracking
• Translate insights into clear recommendations and selling stories
• Define promotion guidelines and mechanics that drive growth
• Support range prioritization and portfolio optimization
• Lead or support NPD launches and relaunches in your category
• Develop customer-specific trade stories and launch toolkits
• Ensure successful execution of innovations in-store
• Coordinate with internal teams and agencies for implementation

Skills

Analytical thinking

Stakeholder management

Communication

Data-driven decision making

Translating insights to actions

Education

Master’s or Bachelor’s degree in Business/Marketing

Tools

Nielsen IQ

Planogramming (Spaceman)

Job description

Essity is seeking a Category Manager for Consumer Tissue in the Benelux region. You will act as the expert for the category, translating shopper and market insights into actionable strategies and activation plans across key customers and channels.

You will collaborate with Sales, Marketing, and Insights, leading category reviews, providing merchandising recommendations, and monitoring KPIs to drive category growth.