Brand Manager Lead NL: Strategic Campaigns & Activations

Everience Benelux; Amsterdam; On-site; EUR 60,000 - 85,000; Full time

Job summary

Everience Benelux in Amsterdam seeks an experienced Brand Manager - Lead NL to translate a global brand strategy into locally relevant campaigns for the Dutch market, strengthening awareness and positive associations. You will lead campaigns from strategy to execution, collaborate with internal teams and external agencies, manage budgets and KPIs, and present insights to senior management.

The role requires 5–10 years in branding, fluency in Dutch and English, and willingness to travel to HQ and

Qualifications

• 5–10 years of branding, marketing and campaign management.
• Higher education degree in Marketing, Communications, Branding or related field.
• Experience developing and implementing brand campaigns and activations.
• Experience working with creative, media and research agencies.
• Strong stakeholder management at strategic and operational levels.
• Experience managing budgets, KPIs and campaign performance.
• Ability to connect brand strategy to business challenges and commercial objectives.
• Experience in a complex international corporate environment.
• Excellent command of Dutch and English.
• Willingness to travel and work from market HQ when required.

Responsibilities

• Develop and implement brand campaigns and activations for the Dutch market.
• Translate overarching brand strategy into locally relevant plans.
• Use insights, brand tracking, and market data to optimise campaigns.
• Identify brand challenges with stakeholders and translate into actionable plans.
• Lead creative development and production and manage agency relationships.
• Manage campaign budgets, KPIs, timelines and performance.
• Present recommendations to senior management and advise on activation strategy.
• Collaborate with Marketing, Communications, Commercial, Legal and others.
• Contribute to knowledge sharing and evolution of the brand strategy.

Skills

Brand management

Campaign management

Stakeholder management

Budget management

Dutch & English

International exposure

Strategic thinking

Education

Marketing/Branding degree

Job description

Everience Benelux in Amsterdam seeks an experienced Brand Manager - Lead NL to translate a global brand strategy into locally relevant campaigns for the Dutch market, strengthening awareness and positive associations. You will lead campaigns from strategy to execution, collaborate with internal teams and external agencies, manage budgets and KPIs, and present insights to senior management.

The role requires 5–10 years in branding, fluency in Dutch and English, and willingness to travel to HQ and