Benelux Sales Manager - Oakley & Sports Brands

Luxottica; Amsterdam; Hybrid; EUR 60.000 - 80.000; Full time

Job summary

A leading eyewear company is seeking a Sports Sales Manager for the Benelux market. The ideal candidate will have sales experience in the sports industry and will be responsible for leading a team of sales professionals, developing strategic sales plans, and managing key accounts. This role requires fluency in Dutch, French, and English, along with strong interpersonal and negotiation skills. The position involves field work and requires travel across the region.

Qualifications

• Experience in sports, outdoor, or lifestyle industry is essential.
• Previous people management experience required.
• Able to operate in a fast-paced environment.

Responsibilities

• Deliver targeted sales of sport products in the Benelux market.
• Manage a team of sales representatives and account managers.
• Identify new business opportunities and key accounts.

Skills

Dutch

French

English

Client relationship management

Negotiation skills

Interpersonal skills

Microsoft Office

Education

Bachelor's degree in business related field

Job description

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in‑class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e‑commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn!

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.

Full‑time opportunities in the Netherlands

By applying, you will become part of our Talent Pipeline for future Benelux Sales Manager – Sports Brands opportunities with EssilorLuxottica in the Netherlands, a market leader shaping the future of eyewear and innovation.

How does our recruitment process look like?

1. Apply to the offer by submitting your CV.
2. If your profile matches, you will be invited for an Exploratory Interview with a recruiter to understand your experience and aspirations.
3. Finally, if the exploratory interview is positive, you will get an interview with a member of our HR team and the manager.

Presentation of EssilorLuxottica

Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley captures a unique blend of technology, design, and art in its sunglasses, goggles, helmets, apparel, footwear, and accessories. Its products serve Sports Performance, Active, and Lifestyle consumers globally, across wholesale, retail, and optical‑to‑sport channels.

Bliz is a Swedish performance eyewear brand offering high‑quality, technically advanced sunglasses, goggles, and helmets for sports enthusiasts and athletes. With a strong presence in cycling, skiing, and multisport communities, Bliz combines Scandinavian design with functionality to deliver products that balance performance, style, and protection.

We will be looking for a Sports Sales Manager for the Benelux market. Ideally, the candidate will bring proven sales experience within the sports, outdoor, or lifestyle industry, with a solid understanding of retail dynamics and brand positioning. If you are passionate about sports and motivated to grow strong premium brands, this could be the right opportunity for you.

Your role:

• You will be responsible for delivering the targeted sales of sport products in the Benelux market by leading and coaching a team of 3 independent sales representatives and account managers, as well as identifying new business opportunities.
• In addition to managing the team, you will directly handle several key accounts.
• The role is both field and office based, requiring regular travel across the Benelux region to visit customers, attend internal meetings, and support your sales team. You will also participate in conferences, trade fairs, and exhibitions, including occasional overnight stays.
• As Sports Sales Manager, you are ultimately accountable for achieving sales targets through the implementation and monitoring of sales strategies for Oakley and Bliz, ensuring alignment with the overall regional direction. You will work closely with Trade Marketing, Demand Planning, and Customer Service to guarantee optimal product visibility, stock flow, and sell‑through performance.

Main responsibilities:

• Developing a strategic plan encompassing sales, brand, retail marketing and operations for the Benelux market;
• Explore multiband opportunities within the sports / lifestyle market.
• Setting and communicating sales targets through effective bottom‑up planning processes in conjunction with the General Manager.
• Focusing sales efforts by studying existing and potential volume of dealers;
• Monitoring competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
• Resolving customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management;
• Contributing to team effort by accomplishing related results as needed;
• Monitoring your team’s performance and motivating them to reach targets;
• Direct responsibility for annual commercial contracts, setting & achieving targets, with selection of the best independent customers. Top Accounts.
• Reporting on a regular basis to the General Manager a review of performance and forthcoming plans;
• Developing relationships with key stakeholders both internal and external including Clients, Commercial Marketing team, Credit Control, CIC Team.

Main requirements:

• Speak Dutch, French and English.
• Hold a bachelor’s degree in business related field or similar;
• Previous people management experience;
• Have demonstrable knowledge of the Sports industry;
• Able to operate in a global, dynamic and fast‑paced environment;
• Have good client relationship and territory management skills;
• Be a great negotiator with a good sense of self‑confidence;
• Strong interpersonal and communications skills;
• Excellent PC skills including competent use of the Microsoft Office;
• Hold a full, clean driving licence (essential);
• Excellent presentation skills with a motivation for Sales.

The role is field & office based spending a considerable amount of time visiting customers, head office, and sales team in the field. It may also need to attend conferences, trade fairs and exhibitions. Depending on the size of area you cover, your job may involve some overnight stays away from home.

The physical nature of the role requires frequent and sometimes prolonged driving of a car, walking and standing during store or customer visits, lifting boxes and sample cases to and from customer locations, and preparing or packing merchandise or sales materials.

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We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.