Benelux General Manager — Premium Automotive Growth

FAW; Randstad; Hybrid; EUR 125,000 - 150,000; Full time

Benefits offered by this job

OTE Bonus

Company Car

25 Days Holiday

Pension

International Growth

High Visibility

Job summary

FAW Europe, owners of HONGQI, seeks a General Manager Benelux to lead the Netherlands, Belgium and Luxembourg. Based in the Amsterdam/Hoofddorf area, you will drive commercial growth and align with Chinese leadership in a hands-on, high-impact role within a fast-growing European market.

You will build a high-performing market organization, shape dealer networks, manage P&L and cross-functional operations, and report to the Chinese GM for Europe.

Qualifications

• 10–15 years of progressive experience in the consumer automotive industry, preferably premium or volume brands
• Proven track record in building Go-to-market strategies and dealer networks
• Experience with P&L, budgeting and commercial planning at regional level
• Experience in international matrix organizations with Asian HQ is a strong advantage

Responsibilities

• Develop and execute the Benelux business plan including sales, network development and profitability
• Lead dealer/service network build-out across NL, BE and LU
• Coordinate operations between dealers, European HQ and China (ordering, logistics, registrations)
• Manage regional budget, drive cost discipline and ROI on investments
• Build and develop the Benelux team (Sales, Marketing, Aftersales) and establish KPIs

Skills

Market development

Go-to-market strategies

Dealer network management

P&L budgeting

Cross-functional leadership

Strategic thinking

Education

Bachelor's or Master's degree in Business/Automotive Management/Economics

Job description

FAW Europe, owners of HONGQI, seeks a General Manager Benelux to lead the Netherlands, Belgium and Luxembourg. Based in the Amsterdam/Hoofddorf area, you will drive commercial growth and align with Chinese leadership in a hands-on, high-impact role within a fast-growing European market.

You will build a high-performing market organization, shape dealer networks, manage P&L and cross-functional operations, and report to the Chinese GM for Europe.