Benelux Category Manager — Plant-Based Growth Leader

Oatly; Amsterdam; On-site; EUR 65,000 - 95,000; Full time

Benefits offered by this job

30 days holiday

RSUs

Pension plan

Bike plan

Vitality allowance

Wellbeing tools

Job summary

Oatly in Amsterdam is seeking a Benelux Category Manager to join our team. You will use data and shopper insights to understand category trends across the Netherlands and Belgium, build compelling category stories, and support our ambition to lead plant-based drinks.

In this role you will translate the category vision into planograms, evaluate assortment and promotions, and collaborate with Commercial, Portfolio and Innovation teams to align product development with shopper behavior.

Qualifications

• Three years of FMCG experience in the Dutch market.
• Analytical and data-driven with ability to tell a clear story from numbers.
• Fluent in Dutch and English, written and spoken.

Responsibilities

• Use raw data and datasets to identify category and shopper insights to inform decisions.
• Develop a compelling category vision for ambient and chilled plant-based drinks across the Benelux.
• Translate vision into winning planogram recommendations and evaluate assortment, promotions and activation choices.
• Build and maintain relationships with Benelux retail partners with data-driven recommendations.
• Collaborate with Commercial, Portfolio and Innovation to align product development with category trends.
• Maintain tools for tracking and reporting category performance and support forecast accuracy.

Skills

Excel

PowerPoint

Data analysis

Dutch language

English language

Education

Bachelor's degree or HBO/University degree

Tools

Nielsen data

Circana

IRI

YouGov

Job description

Oatly in Amsterdam is seeking a Benelux Category Manager to join our team. You will use data and shopper insights to understand category trends across the Netherlands and Belgium, build compelling category stories, and support our ambition to lead plant-based drinks.

In this role you will translate the category vision into planograms, evaluate assortment and promotions, and collaborate with Commercial, Portfolio and Innovation teams to align product development with shopper behavior.