Advertising Specialist

DGTLbase; Amsterdam; Hybrid; EUR 34,000 - 62,000; Part time

Benefits offered by this job

Hybrid/Remote options

Flexible working hours

Diverse client campaigns

Opportunity to experiment with AI in広告

Job summary

DGTLbase, a growing online marketing agency in Amsterdam, seeks an Advertising Specialist to set up, run and optimise paid ad campaigns for DGTLBase and clients. You will collaborate with SEO, content and AI teams to align campaigns with broader online strategy.

The role involves managing Google Ads and Meta campaigns, researching audiences, testing variants, and reporting insights to clients and the team. Hybrid/remote options and flexible hours are offered.

Qualifications

• At least 3 years of experience setting up and managing Google Ads and Meta campaigns.
• Proven results in optimising campaigns based on data.
• Experience with bidding strategies, targeting, budget management and campaign structures.

Responsibilities

• Set up, manage and optimise Google Ads campaigns (Search, Display, Shopping, Performance Max, YouTube).
• Set up, manage and optimise Meta campaigns (Facebook & Instagram).
• Conduct audience research, targeting and bidding strategies.
• Monitor campaign performance and continuously optimise based on data.

Skills

Google Ads

Meta campaigns

Audience research

Data-driven optimization

Budget management

Tools

Google Ads Manager

Meta Business Suite

Google Analytics

Job description

Are you a paid advertising specialist who knows Google Ads and Meta Ads inside out? Do you know how to set up, optimise and scale campaigns based on data? And do you get energy from continuously improving results and returns? Then DGTLBase is looking for you.

DGTLbase was launched in 2021 with the aim of offering clients every aspect of performance marketing under one roof. We are a young online marketing agency where every day we work together on a wide range of projects and with different clients. We move fast, are flexible and are always open to learning from and with each other. Our team shares a common vision and mission: growing further together. Will you grow with us?

WHAT YOU WILL DO

As an Advertising Specialist, you are responsible for setting up, running and optimising paid ad campaigns for DGTLBase and our clients. You work closely with the SEO, content and AI teams to align campaigns with a broader online strategy.

• Setting up, managing and optimising Google Ads campaigns (Search, Display, Shopping, Performance Max, YouTube).
• Setting up, managing and optimising Meta campaigns (Facebook & Instagram Ads).
• Carrying out audience research, targeting and bidding strategies.
• Monitoring and analysing campaign performance, and continuously optimising based on data.
• Setting up and testing ad variants (creatives, copy, landing pages) to improve results.
• Managing ad budgets and ensuring an optimal cost-benefit ratio (ROAS/CPA).
• Drawing up clear reports and translating data into concrete insights for clients and the team.
• Working with the content and SEO teams on consistent campaigns and messaging.
• Spotting new opportunities, features and trends within Google Ads, Meta and other ad channels.
• Working with AI tools to make campaign processes smarter and more efficient.

WHAT WE EXPECT FROM YOU

• You have at least 3 years of experience setting up and managing Google Ads and Meta campaigns.
• You have proven results in optimising campaigns based on data.
• You have knowledge of bidding strategies, targeting, budget management and campaign structures.
• You are analytical, results-driven and solution-oriented.
• You have experience with tools such as Google Ads Manager, Meta Business Suite, Google Analytics or similar tools.
• You are independent, proactive and communicate clearly about progress and results.
• You have a good command of Dutch and English.
• You are available part-time for 16 hours a week; a freelance collaboration is also possible.

Don’t meet all of the above? At DGTLbase we are committed to building a diverse, inclusive and authentic workplace. If you are excited about the role but your experience doesn’t perfectly match the job description, we still encourage you to apply. You may well be the right candidate for this or another role.

WHAT WE HAVE TO OFFER YOU

• An attractive salary, or a suitable freelance rate for an independent collaboration.
• A team of experienced specialists in SEO, content and AI to learn from and brainstorm with.
• Plenty of freedom in how and when you fill your hours.
• Working on diverse, challenging campaigns for different brands and companies.
• Room to experiment with AI applications in advertising and marketing.
• Direct contact and short lines of communication with a young, ambitious and informal team.
• Working at a modern marketing agency in Amsterdam, with hybrid/remote options.
• Room for your own ideas and direct, visible impact on client results.
• Weekly team lunches, sports activities, team outings and fun drinks.
• Flexible working hours that combine well with other work, studies or freelance projects.

WHAT DOES THE APPLICATION PROCESS LOOK LIKE?

After receiving your CV and cover letter, we check whether you fit DGTLbase and the job profile. We try to get back to you within one week.

If it turns out you are just as passionate about online performance as we are, we will invite you for a first introductory meeting.

Are you enthusiastic, and are we too? Then we would like to invite you for a second interview with your future manager.

Congratulations! Now just a few practical matters need to be arranged. We discuss the terms of employment and confirm everything by email.