(WFH) Performance Marketing Executive

Alpha Iota BPO Sdn Bhd; Kuala Lumpur; Remote; MYR 100,000 - 150,000; Full time

Job summary

A leading BPO company is seeking a Performance Marketing Executive to create and analyze marketing campaigns. You will manage paid social media advertising, measure effectiveness, and collaborate with teams. The ideal candidate has 2-3 years of experience, strong communication skills in Mandarin and English, and a passion for social media trends in Malaysia.

Benefits

Exciting Work-from-Home Opportunities

Learning & Development Programs

Health and Wellness Perks & Benefits

Qualifications

• 2-3 years of experience in performance marketing.
• Strong understanding of online advertising principles.
• Fluency in Mandarin and English.

Responsibilities

• Create and analyze performance marketing campaigns.
• Measure effectiveness of marketing programs.
• Collaborate with departments to optimize campaigns.

Skills

Managing paid social media advertising portals

Understanding of advertising and marketing principles

Market research

Ad copy creation

Testing and optimization

Strong communication skills in Mandarin and English

Job description

About the job (WFH) Performance Marketing Executive

Join Our Alpha Iota Family, Where Everyone Wins!

• Exciting Work-from-Home Opportunities
• Learning & Development Programs to Upskill Yourself
• Lucrative Salary Package
• Health and Wellness Perks & Benefits
• Motivating and Supportive Teams

...and lots more!

What would you be doing:

• Create, monitor, analyze, and edit performance marketing campaigns.
• Measure the effectiveness of marketing programs and strategies.
• Executing marketing campaigns via Facebook ads, Google ads, traffic sources, and other marketing tools.
• Prepare performance reports for management.
• Experiment with new platforms and channels.
• Ensure ads are creative and displayed appropriately.
• Monitor costs and return on investment.
• Collaborate with other departments (creative, copywriting, project management, etc.) to optimize the performance of marketing campaigns.
• Manage and execute marketing projects, ensuring they are delivered on time and meet specified objectives.

To be successful in this role, you will need to have:

• At least 2-3 years of experience managing paid social media advertising portals.
• Strong understanding of advertising and marketing principles, particularly for online audiences.
• Expertise in market research, ad copy creation, testing, and optimization.
• Passionate about ideation and in tune with Malaysia's social media trends and stories.
• Strong written and verbal communication skills in both Mandarin and English.
• Proven ability to think critically and work proactively in a fast-paced environment.
• Flexibility to handle additional hours when necessary to meet deadlines and project demands.