VP, On-ground Marketing & Activation

Bjak; Petaling Jaya; Hybrid; MYR 180,000 - 240,000; Full time

Job summary

A leading Southeast Asian fintech company is seeking an experienced VP of On-ground Marketing & Activation in Petaling Jaya. You will design and implement marketing campaigns to expand the user base. The ideal candidate has over 8 years of relevant experience, strong leadership skills, and a background in financial services. The role offers a competitive compensation package and hybrid work flexibility.

Benefits

Competitive compensation with performance bonuses

Ownership of high-impact marketing campaigns

Fast-growth environment with autonomy

Qualifications

• 8+ years of relevant experience with a proven track record in marketing.
• Experience in financial services, insurance, or banking is a plus.
• Fluent in English.

Responsibilities

• Design and monitor marketing campaigns to grow user base.
• Lead on-ground marketing team and align initiatives with business targets.
• Manage budgets for marketing initiatives.

Skills

Leadership

Strategic thinking

Analytical skills

Creative problem-solving

Communication skills

Education

Bachelor's degree in Marketing, Business, or related field

Master's degree preferred

Job description

About Us

Bjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia. Our main portal, Bjak.com, helps millions find the insurance policy with the best value and highest coverage for them. Our investments in technology such as Custom API, blockchain, trading systems and data science is to enable easy access to financial services that were previously inaccessible or difficult to understand.
Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.
If you enjoy building cutting edge platforms and ecosystems to give equal access to financial services for the masses - Speak to us.

VP, On-ground Marketing & Activation

We are seeking an experienced VP, On-ground Marketing & Activation in Petaling Jaya. You will be responsible for designing, implementing, and monitoring on-ground marketing and activation campaigns to grow Bjak's user base across ASEAN. You will oversee and manage Bjak's on-ground marketing team and work closely with the rest of the marketing and product teams to align all initiatives and meet business targets.

What You'll Do

• Develop comprehensive on-ground marketing strategies aligned with overall business objectives and brand positioning.
• Lead and inspire a high-performing on-ground marketing team, providing guidance, mentorship, and fostering a collaborative and innovative work environment.
• Oversee the planning, coordination, and execution of on-ground marketing campaigns and activations to ensure they align with brand guidelines and resonate with target audiences.
• Take charge of organizing and managing events, sponsorships, and activations to maximize brand exposure and customer engagement.
• Collaborate closely with internal teams, including Sales, PR, and Digital Marketing, to ensure seamless integration of on-ground activities with overall marketing strategies.
• Effectively manage budgets for on-ground marketing initiatives, ensuring optimal allocation of resources and a strong return on investment.
• Implement measurement tools to assess the effectiveness of on-ground marketing efforts and provide regular reports to key stakeholders.

You’ll Thrive Here If You...

• Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.
• 8+ years of relevant experience with a proven track record of success in leading on-ground marketing and activation campaigns.
• Demonstrated ability to manage and develop a team to achieve desired outcomes.
• Strong analytical and problem-solving skills, as well as the ability to think creatively and strategically.
• Excellent written and verbal communication skills.
• Proven experience in developing successful marketing strategies and campaigns.
• Prior experience in financial services, insurance or banking is a plus.
• Fluent in English.

What You’ll Get

• Competitive compensation with performance bonuses.
• Ownership of high-impact marketing campaigns with regional exposure.
• A fast-growth environment where your work moves the needle.
• Hybrid work flexibility with high autonomy and clear accountability.
• A chance to shape the future of a leading Southeast Asian fintech brand.

Our Team & Culture

We move fast. We don’t do fluff. Our team here don’t just make things look nice—we make things work, convert, and grab attention. Everyone is expected to own their output, think critically, and deliver creative that’s both beautiful and strategic.