VIE Brand Ambassador MARTELL - Malaysia

Pernod Ricard USA; Petaling Jaya; On-site; MYR 123,000 - 207,000; Full time

Job summary

A leading global beverage company is seeking a Brand Ambassador in Malaysia. This role involves representing the Martell brand, engaging key influencers, and supporting marketing strategies to enhance brand presence. Candidates should have a passion for wines and spirits, relevant educational background, and strong communication skills. This position is based in Kuala Lumpur and requires evening work and travel.

Qualifications

• Wines & Spirits Enthusiast and Connoisseur.
• International Mindset and Interest in French Culture.
• Previous experience in Marketing / Sales / Hospitality / Restaurants & Bars.

Responsibilities

• Represent Martell to all stakeholders in the local market.
• Conduct Brand Education and support marketing strategies.
• Engage key influencers and communities for brand recognition.

Skills

Strong communication skills

Networking skills

Fluency in English

Creativity

Autonomy

Education

University, Business School or Hospitality School Degree

Job description

Brand Ambassador – Malaysia

Want to join a fast-moving company, among convivial teams to represent our prestige brand Martell on a local market ? We are looking for a Brand Ambassador in Malaysia ! You will be based at Kuala Lumpur, Malaysia.

Please note that this is a 12-month VIE contract (renewable for another 12 months) which is only open to EU nationals under 29 years old.

Your role

You will represent Martell on your market for all stakeholders involved: the local Pernod Ricard market company, its sales team, consumers, bartenders, trade, media, …

You will inspire and engage the relevant targets by implementing operationally the marketing & commercial strategy.

Key responsibilities include conducting Brand Education by supporting wine & spirits credentials and business opportunities. It will also include infiltration, engagement and recruitment of key brand communities in order to win share of mind with key influencers and generate new potential business opportunities. Finally, implementation of all promotional activities & events, amplifying of all activities through social media platforms, and supporting the sales team will be part of your responsibility.

Location

This role will be based in Kuala Lumpur, Malaysia in the local Pernod Ricard Market Company. A significant part of the role will be on the field, including evening work and potential travels to other cities within your market.

Your key missions

Brand Education

Inspire, Educate and support:

• Pernod Ricard Local Teams (Marketing and Sales), Local Distributor Sales Forces: ensuring deep understanding of the category and brand specificities, increasing wine & spirits credentials, share of mind and engagement for the brand.

• Trade: staff and consumers mentoring for key trade accounts (existing and potential ones), working in conjunction with the local sales and marketing teams.

• Support Sales Teams to develop business and unlock key accounts.

• Influencers: convert influencers (consumers, trade, media, …) to the brand through Education and Tasting.

Brand Activation

Key support and referent for marketing, trade marketing and sales team in the day-to-day activities and events:

• Support for all consumer and trade promotional activities: design, coordination, implementation, tracking and evaluation.

• “Brand face & host” during Brand events and dinners.

• Market Intelligence > be the eyes and ears on the market. Investigating and reporting on Key competitor activities / New Products / New Trends.

Influencer Marketing

At the heart of the Advocacy system:

• Developing, building and managing relationships with key influencers (consumers, trade, media, digital influencers) and VVIP’s around the wine & spirits credentials.

• Managing an on‑going relationship with key flagship trade partners to deliver incremental business.

• Exploring opportunities amongst identified targeted tribes and HNWI’s.

Digital amplification

• Social Media & Digital Content Creation: Contributing to develop the MMPJ brands notoriety and image by feeding key social media platforms according to brand guidelines.

• Amplification: Ensuring events and brand activities promotion and coverage through the presence of digital key influencers (social media, blog, online media, …).

• eCRM: Contributing to the building of the online consumers database to grow loyalty, advocacy and sales.

Reporting

• Monthly reporting to complete (including key activities and market intelligence information) and circulate to Local and International Team.

• Provide regular Best Practice sharing and Activity updates on internal Pernod Ricard online networks.

Key interactions

In Market

• Marketing Team (operational manager)

• Sales teams

• Customers (On & Off trade) and Final Consumers

• Media and Key influencers

• Bartenders

At MMPJ

• Market Activation Manager

• Global Ambassadors Manager and support team

• Martell, Mumm, Perrier-Jouët Ambassadors Network

If you recognize yourself in the description below, don’t wait to apply!

Background and Experience

• University, Business School or Hospitality School Degree, ideally in Business Administration, Marketing, Management, Communication

• Wines & Spirits Enthusiast and Connoisseur

• International Mindset and Interest in French Culture

• Previous experience in Marketing / Sales / Hospitality / Restaurants & Bars

• Previous successful international experience

• Fluent in English

Profile

• Live the Pernod Ricard Values – commitment, integrity, entrepreneurship, conviviality

• A sociable and outgoing personality with strong communication and networking skills

• A flair to present with passion and embody our Brands

• Real Autonomy, with Dynamic, Proactive and Positive ‘can do’ attitude

• Ability to show creativity and entrepreneurial skills

• Business and ROI oriented

• Digital mindset/Social media savvy

• Reliable and hardworking / Ability to deliver quality executions on time and control budgets

• Strong sensitivity to multicultural marketing and ability to adapt speech and behaviour to different types of audiences

• Integrity and ethics (responsible alcohol consumption and behavior)

Pernod Ricard is committed to offering equal opportunities to all talents. Our recruitment methods focus on skills and competencies.