Trade Marketing Manager - FMCG

Addiction Pet Foods; George Town; Remote; MYR 100,000 - 120,000; Full time

Job summary

A leading pet food company is seeking a Trade Marketing Manager to drive trade strategies and execution from insights. The ideal candidate will have over 5 years in FMCG trade marketing, strong analytics skills, and the ability to influence outcomes remotely. Responsibilities include owning channel plans, crafting promotional toolkits, and leading NPD launches.

Qualifications

• Minimum of 5 years in FMCG trade/shopper marketing or key account/trade strategy.
• Mastery of pricing & promo mechanics, category roles, planograms.
• Strong analytics chops with retailer portals and e-comm dashboards.

Responsibilities

• Own the channel plan and execute trade roadmaps per channel.
• Craft sell-in/sell-out toolkits and co-develop JBPs with Sales.
• Design promotions, bundles, POSM, and content briefs.

Skills

FMCG trade/shopper marketing experience

Analytical skills

Project management

Influencing without authority

Job description

About The Role

Role: Trade Marketing Manager (FMCG)

Level: Managerial- Individual Contributor

Work Set-up: Remote

Turn shopper insight into a sell-out, without a team to manage—just outcomes to own.

What You’ll Do

• Own the channel plan (IC): Build and execute trade roadmaps per channel/customer; create promo calendars, visibility grids, and planograms.
• Customer programs: Craft sell‑in/sell‑out toolkits, co‑develop JBPs with Sales, and secure features, displays, and exclusives.
• Shopper activation: Design promos, bundles, POSM, content, and merchandising briefs; coordinate execution with agency/field partners.
• NPD launch excellence: Lead go‑to‑market for new and hero SKUs—pricing/promo architecture, sell‑in decks, timelines, and door lists.
• Measure & optimize: Track off‑take, ROI/ROMI, and compliance using retailer portals, panels, and e‑comm dashboards; run test-and‑learn.
• Budget stewardship: Manage trade spend/claims and deliver post‑promo reviews with clear keep/kill/scale recommendations.
• Cross‑functional flow: Align forecasts and inventory health; flag demand risks and recovery actions.
• Events & retail theatre: Orchestrate roadshows, expos, and in‑store activations end‑to‑end (brief → execution → post‑analysis).

What You’ll Bring

• Minimum of 5 years in FMCG trade/shopper marketing or key account/trade strategy with proven off‑take and ROI wins.
• Mastery of pricing & promo mechanics, category roles, planograms, POSM.
• Strong analytics chops (retailer portals, scan data, e‑comm dashboards); you turn data into action.
• Influence skills to drive outcomes without line authority; crisp project management and on‑time delivery.
• Bonus: pet care/health & wellness experience; comfort with AI tools for insighting, reporting, and content acceleration.

How Success Looks (first 12 Months)

• Live channel playbooks and disciplined promo calendars across priority customers.
• Off‑take lift and improved promo ROI on top doors/SKUs.
• Flawless NPD GTM with repeat sell‑out.
• A simple dashboard tracking distribution, visibility, price‑pack, conversion, and spend.

Role Details

• Reports to: Senior Trade Marketing Manager & Marketing Director.
• Work setup: Remote.

Apply

Send your CV to [e-mail]