Trade Marketing Manager

Versuni; Selangor; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading home appliance firm in Malaysia seeks a Trade Marketing Manager to lead strategies across offline and online retail channels. This role is vital for executing the Perfect Store model, enhancing visibility and driving channel partnerships. Applicants should have over 6 years of experience in FMCG trade marketing, showing strong capabilities in execution, analytics, and cross-functional team leadership. Join our team of passionate individuals shaping the future of home living.

Qualifications

• 6+ years in FMCG trade shopper marketing with a strong track record in Perfect Store execution.
• Deep knowledge of sell‑in/sell‑out dynamics and channel segmentation.
• Proven experience in planogram execution and shelf audits.

Responsibilities

• Own the 12-month trade marketing strategy and activation calendar.
• Execute channel‑relevant promotions aligned with shopper behaviour.
• Measure ROI and refine execution using data.

Skills

Trade Marketing Expertise

Distribution & Product Availability

Merchandising & Placement

Promotions

POSM & Visibility

Agency & Field Force Management

Campaign Execution

Collaboration & Leadership

Job description

We’re looking for a commercially driven, Trade Marketing Manager to lead strategy and execution across offline and online retail channels (excluding pure play eCommerce). This role is critical to delivering Perfect Store execution – driving distribution, visibility, promotions, and field force effectiveness. It bridges marketing and sales, requiring strong channel insight, operational discipline and cross‑functional leadership.

• Own the 12-month trade marketing strategy and activation calendar.
• Align go-to-market plans with sales, brand, and trade partners.
• Integrate offline and online execution for seamless shopper journey.

Perfect Store Execution & Retail Activation

• Product/Distribution: Set numeric and weighted distribution targets. Ensure must-sell SKUs are consistently available across priority channels and store formats.
• Placement/Merchandising: Maintain planogram integrity and shelf hygiene. Negotiate increase in share of shelf and secure secondary placements.
• Promotion: Execute channel‑relevant promotions aligned with shopper behaviour and brand priorities.
• POS Materials: Deploy impactful POSM tailored to store formats. Ensure visibility, compliance and timely refresh of assets.
• People: Manage promoter and merchandising execution via marketing agencies. Oversee field teams with clear KPIs and consistent brand delivery.
• Process/Campaign Execution: Own end‑to‑end execution. Conduct audits, track performance and optimize via data insights.

Performance & Analytics

• Measure ROI and refine execution using data.
• Monitor competitor activity, shopper insights and channel trends.
• Manage budgets for efficiency and commercial impact.
• Own trade marketing execution across agencies and field teams.
• Build strong relationships with retailers, distributors, and internal stakeholders.
• Champion collaboration across marketing, sales and operations.
• Trade Marketing Expertise: 6+ years in FMCG trade shopper marketing with a strong track record in Perfect Store execution across modern and traditional channels.
• Distribution & Product Availability: Deep knowledge of sell‑in/sell‑out dynamics, coverage models, and channel segmentation to drive must‑sell SKU availability and distribution targets.
• Merchandising & Placement: Proven experience in planogram execution, shelf audits, and negotiating increased share of shelf and secondary placements.
• Promotions: Skilled in designing and executing shopper‑relevant promotional campaigns with measurable ROI and conversion uplift.
• POSM & Visibility: Strong capability in visibility planning, POSM deployment, and compliance tracking to ensure consistent brand presence.
• Agency & Field Force Management: Hands‑on experience managing promoter and merchandising teams via agencies, with clear KPI setting and performance optimization.
• Campaign Execution: Demonstrated success in leading end‑to‑end campaign execution across offline and online retail environments.
• Collaboration & Leadership: Proven ability to lead cross‑functional teams and manage external partners with clarity and commercial acumen.

From developing game‑changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world‑class brands, and shape the future of home living. We’re ready for you — are you ready for us?