Trade Marketing Manager

Addiction Pet Foods; Rawang; Remote; MYR 75,000 - 95,000; Full time

Job summary

A leading pet food company is seeking a Trade Marketing Manager to enhance brand awareness and support retail partners. This role involves collaborating closely with Sales and E-commerce teams to execute impactful trade initiatives. A bachelor’s degree in Marketing and proven trade marketing experience are essential. The position offers a remote working option and focuses on data-driven strategies and AI tools to optimize marketing efforts.

Qualifications

• Proven experience in Trade Marketing or Channel/Customer Marketing.
• Managing omni-channel activations with retailers and distributors.
• Ability to write clear prompts and apply guardrails for compliance.

Responsibilities

• Liaise with sales and E-commerce account managers for alignment.
• Educate retailers on brand stories and new products.
• Execute online tactical assets to drive engagement.

Skills

Strong commercial acumen

Excellent stakeholder management

Project management discipline

Data-driven mindset

Content localization skills

Familiarity with retail media networks

Education

Bachelor’s degree in Marketing

Tools

Google Analytics

AI tools for marketing

Job description

About The Job

Role: Trade Marketing Manager - Individual Contributor

Set-up: Remote

About The Role

The Trade Marketing Manager plays a vital role in driving brand awareness, increasing sales, and supporting our retail and distribution partners across markets. You’ll partner closely with Sales, Brand, and E-commerce teams to plan and execute high-impact, data-driven trade initiatives—online and offline.

Key Result Areas (KRAs) & Responsibilities

Sales Collaboration & Alignment

• Proactively liaise with Sales and E-commerce account managers across markets to align commercial and marketing plans.
• Repurpose and localize brand assets for tactical and promotional use by channel/market.
• Build and maintain a structured sales & promo calendar to ensure timely execution and visibility of activities.

Co-Marketing Campaign Development

• Educate retailers/distributors on brand stories, new products, and campaigns; coordinate with the Brand Group as needed.
• Support partners with omni-channel activation: in-store displays, social, websites, OOH, PR, events.
• Co-create impactful campaigns and exclusive offers tailored to partner objectives to lift sell-in/sell-out.
• Amplify brand content via partner platforms (blogs, features, PR) to increase reach and credibility.
• Implement a tiered account management approach to nurture key partners and strengthen loyalty.

Online Marketing Management

• Execute online tactical assets (banners, LPs, paid media) focused on engagement, conversion, and measurable ROI.
• Conduct regular audits of partner and internal digital touchpoints; report insights and recommendations to the Digital Assets Manager.
• Track asset and campaign performance vs. sales goals; drive continuous optimization using data and testing.

Ad Hoc

• Perform other tasks as assigned, individually or as part of project squads/committees.

Education

• Bachelor’s degree in Marketing, Business Administration, or a related field.

Work Experience

• Proven experience in Trade Marketing or Channel/Customer Marketing (FMCG/consumer goods preferred), managing omni-channel activations with retailers and distributors across multiple markets.

Core Skills & Competencies

• Strong commercial acumen; able to translate brand strategy into channel-ready promotions and toolkits.
• Excellent stakeholder management and presentation skills; comfortable leading partner reviews.
• Project management discipline: calendars, critical paths, budgets, and post-mortems.
• Data-driven mindset: reads dashboards, identifies insights, and takes corrective action quickly.
• Content localization and asset briefing skills (point-of-sale, digital, retail media).
• Familiarity with retail media networks, marketplace tools, and e-commerce mechanics (e.g., vouchers, bundles, paid search/display).

AI Application & Digital Knowledge (Required)

• Hands-on use of AI tools to speed up and improve work quality, such as:
• Creative & Copy: ChatGPT for variant copy and localization; image tools for mockups/POC; AI-assisted video resizing/captioning.
• Analytics & Reporting: GA4/Looker Studio or equivalent for funnel tracking; AI-assisted analysis to summarize performance and surface insights.
• Workflow Automation: Using AI/automation to build calendars, QA assets, generate checklists, and standardize partner sell-in decks.
• Testing & Optimization: Setting up AI-aided A/B tests for headlines, thumbnails, and ad creatives; using predictive suggestions to improve CTR/ROAS.
• Ability to write clear prompts and apply guardrails for brand tone, legal, and regulatory compliance.

Nice To Have

• Experience with CRM/loyalty mechanics, trade spend optimization, or retail media planning.
• Knowledge of marketplace operations (Shopee/Lazada/Amazon) and brand.com performance levers.

Success Metrics (first 6–12 Months)

• On-time, in-full delivery of the sales & promo calendar across priority markets.
• Incremental sell-out from co-marketing campaigns (e.g., lift in baseline, promo ROI, repeat rate).
• Improved digital asset performance (CTR, CVR) through quarterly optimization loops.
• Partner satisfaction and engagement scores; growth in tiered key accounts.
• % of routine tasks automated or AI-assisted (time saved and error reduction).

Ways Of Working

• Reports to: Senior Trade Marketing Manager
• Works closely with: Sales, Brand Group, E-commerce, Digital Assets, Supply/Trade Ops.
• Travel: May have occasional market and partner visits as required.

How To Apply

Send your CV/portfolio to [e-mail], and a brief note describing one trade campaign you led, including objectives, partner type, your role, results, and how you used AI at any step of the process.