Trade Marketing Manager

Nestlé; Petaling Jaya; On-site; MYR 80,000 - 110,000; Full time

Job summary

A leading global food and beverage company is seeking a Trade Marketing Manager in Petaling Jaya, Selangor. The role involves developing category strategies to enhance growth and market share through effective shopper insights and engagement. Candidates should have a Bachelor's Degree and at least 5 years of experience in Trade Marketing or Marketing with Sales expertise. This position offers opportunities for professional growth and making a significant impact in the industry.

Qualifications

• 5+ years of experience in Trade Marketing and/or Marketing.
• Strong customer-facing skills and understanding of the selling process.

Responsibilities

• Generate compelling shopper stories for category strategies.
• Support the ICP process by identifying key opportunities.
• Implement activities for Category growth per pricing strategies.
• Execute omnichannel strategies and recommend tailored plans.
• Develop briefs with the Marketing team for in-store solutions.
• Manage gaps between objectives vs actuals in SRM implementation.
• Prepare and implement new product trade launches.
• Recommend promotional opportunities for Nestlé categories.

Skills

Trade Marketing

Market Analysis

Sales Strategy

Education

Bachelor’s Degree

Job description

Position Snapshot

Location: Petaling Jaya, Selangor, MY

Full-time

Bachelor’s Degree

5+ years of experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestlé, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Trade Marketing Manager to develop the Category agenda for all trade channels to support long term Category growth and profitably increase market share based on shopper and customer requirements.

A day in the life of a Trade Marketing Manager

• Responsible for generating compelling shopper stories to develop winning strategies for categories vs. competition in the channels.
• Responsible for supporting the ICP process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment) & consolidate the total category ICP
• Accountable and Responsible for implementing activities that deliver Category/ sub Category growth according to set category promotion, pricing strategies & guideline via the MOR platform.
• Responsible to execute omnichannel strategy & priority channels for the Category/ sub Category and work with Channel Managers to recommend tailored Category Channel plans in line with overall market strategy.
• Accountable and Responsible for developing briefs together with the Marketing team and work with Shopper Activation and Space Planning team to ensure delivery of in-store solutions for field sales to implement.
• Responsible for alignment and consolidation of TTS spend plan vs actuals of the Category
• Accountable for managing gaps between objectives vs actuals in driving SRM implementation that fulfills retailer, shopper and consumer expectations with the sales team.
• Responsible for preparing and implementing new product trade launch by providing listing materials/planograms/distribution/ visibility touchpoints to the sales team.
• Responsible to assist on customized promotional activities based on shopper understanding and current market knowledge with the sales team.
• Identify and recommend promotional opportunities for Nestlé categories and Brands
• Responsible for ensuring adherence to all company principles and policies.

What will make you successful

• Bachelor’s Degree Graduate with 5 years’ experience in Trade Marketing and/or Marketing with Sales experience or exhibits strong functional skill and leadership capabilities.
• Good record of success in a customer (not limited to Key Accounts) facing role. Understands customers and the selling process.