Trade Marketing Manager

Addiction Foods Pte Ltd; Penang; On-site; MYR 100,000 - 150,000; Full time

Job summary

A prominent food company in Malaysia is seeking a Trade Marketing Manager to translate brand strategy into customer-specific activation across various channels. The ideal candidate will have at least 5 years of FMCG experience, mastering pricing and promo mechanics. Responsibilities include managing trade plans, crafting promotional toolkits, and tracking promotional performance. This role requires strong analytical skills and the ability to influence without direct authority.

Qualifications

• Minimum of 5 years in FMCG trade/shopper marketing.
• Proven off-take and ROI wins.
• Mastery of category roles and planograms.

Responsibilities

• Build and execute trade roadmaps per channel/customer.
• Craft sell-in/sell-out toolkits and secure features.
• Design promos, bundles, and merchandising briefs.

Skills

FMCG experience

Pricing & promo mechanics

Strong analytics skills

Influence skills

Project management

Job description

Turn shopper insight into a sell-out, without a team to manage—just outcomes to own.

We’re hiring a Trade Marketing Manager (IC) with solid FMCG experience to translate brand strategy into customer-specific activation across Modern Trade, General Trade, Distributors, and E-commerce. This role has no direct reports—you’ll influence without authority, partnering tightly with Sales, Marketing, Supply, and Finance to deliver measurable off‑take.

What you’ll do:

• Own the channel plan (IC): Build and execute trade roadmaps per channel/customer; create promo calendars, visibility grids, and planograms.
• Customer programs: Craft sell‑in/sell‑out toolkits, co‑develop JBPs with Sales, and secure features, displays, and exclusives.
• Shopper activation: Design promos, bundles, POSM, content, and merchandising briefs; coordinate execution with agency/field partners.
• NPD launch excellence: Lead go‑to‑market for new and hero SKUs—pricing/promo architecture, sell‑in decks, timelines, and door lists.
• Measure & optimize: Track off‑take, ROI/ROMI, and compliance using retailer portals, panels, and e‑comm dashboards; run test‑and‑learn.
• Budget stewardship: Manage trade spend/claims and deliver post‑promo reviews with clear keep/kill/scale recommendations.
• Cross‑functional flow: Align forecasts and inventory health; flag demand risks and recovery actions.
• Events & retail theatre: Orchestrate roadshows, expos, and in‑store activations end‑to‑end (brief → execution → post‑analysis).

What you’ll bring:

• Minimum of 5 years in FMCG trade/shopper marketing or key account/trade strategy with proven off‑take and ROI wins.
• Mastery of pricing & promo mechanics, category roles, planograms, POSM.
• Strong analytics chops (retailer portals, scan data, e‑comm dashboards); you turn data into action.
• Influence skills to drive outcomes without line authority; crisp project management and on‑time delivery.
• Bonus: pet care/health & wellness experience; comfort with AI tools for insighting, reporting, and content acceleration.

How success looks (first 12 months):

• Live channel playbooks and disciplined promo calendars across priority customers.
• Off‑take lift and improved promo ROI on top doors/SKUs.
• Flawless NPD GTM with repeat sell‑out.
• A simple dashboard tracking distribution, visibility, price‑pack, conversion, and spend.

Reports to: Senior Trade Marketing Manager & Marketing Director.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Trade Marketing Manager?
• Have you worked in a role where you were responsible for brand planning?