TikTok Creator & Community Lead

Scandy's; Remote; MYR 100,000 - 150,000; Part time

Job summary

A new retail brand launching in Malaysia is seeking a TikTok Creator & Community Lead to take charge of its social media presence. This freelance role involves developing and executing TikTok strategies to grow brand awareness, managing TikTok Shop, and creating engaging content. Ideal candidates should have over 3 years in marketing or social media and be fluent in English. The role offers a unique opportunity to influence the brand's voice and community engagement online.

Qualifications

• 3+ years’ experience in marketing, PR, or social media.
• Experience running or supporting a TikTok Shop.
• Comfortable appearing on camera.

Responsibilities

• Build and execute TikTok strategies to drive brand awareness.
• Manage and optimize TikTok Shop listings and campaigns.
• Create engaging TikTok content and spot trends.

Skills

Marketing

Social media management

Entrepreneurial mindset

TikTok content creation

Fluency in English

Job description

TikTok Creator & Community Lead (Freelance)

Requirements

• 3+ years’ experience in marketing, PR, or social media
• Preference for candidates with past entrepreneurial or startup experience
• Proven passion for TikTok content creation and account management
• Entrepreneurial, sales‑minded, and able to blend creativity with data and performance insights
• Deeply immersed in social media, trends, and internet culture
• Self‑motivated and comfortable working independently in a fast‑moving startup
• Experience running or supporting a TikTok Shop and Instagram account
• Confident appearing on camera and representing the brand
• Fluent in English

About Scandy’s

In Sweden, we take candy seriously. For years, it was a well‑kept secret that Swedish candy is among the best in the world - until TikTok changed everything. What started as a local obsession has exploded into a global trend, with demand for the sweet, sour, and salty Swedish treats continuing to grow worldwide.

Scandy’s is a new retail brand launching in Malaysia, bringing the iconic Swedish pick‑and‑mix candy experience to Asia through a bold, fun, and modern retail concept. Our mission is to reinvent candy retail in Asia - combining exceptional products, strong branding, and a community‑driven approach across physical stores and digital channels.

What we are looking for

We’re looking for a hands‑on, TikTok‑native creator to take ownership of Scandy’s social presence from day one. This isn’t a typical social media role — you’ll shape the brand’s voice, turn trends into stories, and build an engaged community around Scandy’s. You’ll be responsible for developing and executing TikTok‑led strategies that grow awareness, fuel engagement, and translate into tangible business results.

What You’ll Do

• Own TikTok for Scandy’s: Build and execute TikTok strategies that drive brand awareness, store traffic, and product hype
• Own TikTok Shop: Set up, manage, and optimise TikTok Shop listings, campaigns, and creator‑led sales
• Create Scroll‑Stopping Content: Turn Scandy’s brand, products, and in‑store moments into engaging, on‑trend TikTok videos
• Chase Virality: Spot trends early, use sounds and formats smartly, and consistently test content that can go viral
• Build the Community: Engage with followers, creators, and fans to grow a loyal Scandy’s audience
• Run the Content Engine: Plan, shoot, edit, and publish TikTok content with a clear posting cadence
• Learn & Optimise: Track performance, test ideas, and refine content and sales based on what actually works