T&T Manager - Deloitte Digital (Ad Operations & Measurement Lead) - TH / MY

Deloitte PLT; Penang; On-site; MYR 100,000 - 130,000; Full time

Job summary

A global consulting firm is seeking an experienced T&T Manager to lead ad operations in Penang, Malaysia. This role involves designing and implementing ad frameworks across various channels. Candidates should have 6-9 years of experience in ad operations, familiarity with adtech ecosystems, and strong analytical skills. The opportunity also includes developing high-performing teams and managing diverse stakeholders to drive campaign success. Join a team focused on innovation and customer impact.

Benefits

Competitive salary

Inclusive work culture

Qualifications

• 6–9 years’ experience in ad operations, performance marketing, or media analytics roles.
• Hands-on experience with Google Ad Manager or similar ad platforms.
• Strong understanding of ad trafficking and campaign optimization workflows.

Responsibilities

• Set up, traffic, QA, and optimize ad campaigns.
• Define end-to-end measurement frameworks including ROAS and sales lift.
• Develop playbooks for campaign lifecycle management.

Skills

Ad operations experience

Performance marketing knowledge

Media analytics proficiency

Analytical capability

Tools

Google Ad Manager

The Trade Desk

DV360

Power BI

Looker

Job description

T&T Manager - Deloitte Digital (Ad Operations & Measurement Lead) - TH / MY

Location: Bangkok, TH Kuala Lumpur, MY

Are you ready to unleash your potential?

At Deloitte, our purpose is to make an impact that matters for our clients, our people, and the communities we serve.

We believe we have a responsibility to be a force for good, and WorldImpact is our portfolio of initiatives focused on making a tangible impact on society’s biggest challenges and creating a better future. We strive to advise clients on how to deliver purpose‑led growth and embed more equitable, inclusive as well as sustainable business practices.

Hence, we seek talented individuals driven to excel and innovate, working together to achieve our shared goals.

We are committed to creating positive work experiences that foster a culture of respect and inclusion, where diverse perspectives are celebrated, and everyone is recognised for their contributions.

Ready to unleash your potential with us? Join the winning team now!

Work you'll do

This role is with Deloitte Digital Southeast Asia. Across all clients and sectors, we believe great customer experiences create greater impact. Elevating the human experience creates enduring value—for the organization, the customer, society, and all.

As part of Deloitte Digital’s newest growth capability — the Retail & Commerce Media Network (RMN/CMN) practice — you’ll help clients unlock new, high‑margin revenue streams by monetizing their first‑party data, digital assets, and physical environments through advanced media and measurement capabilities.

You’ll be responsible for designing, implementing, and scaling ad operations and measurement frameworks across omnichannel retail and commerce ecosystems — from in‑store digital screens to e‑commerce and off‑site media activations.

Working with clients across retail, telco, travel, and financial services, you’ll ensure that every campaign is efficiently executed, accurately measured, and transparently reported, driving clear business outcomes and advertiser ROI.

Key Responsibilities

• Set up, traffic, QA, and optimize campaigns across onsite, DOOH, CTV, and offsite channels
• Define scalable workflows, SLAs, and governance models for campaign delivery
• Use AI‑enabled tools to automate tagging, creative QA, and anomaly detection
• Support testing and rollout of new ad formats, DCO pilots, and predictive yield optimization

Measurement & Reporting

• Define end‑to‑end measurement frameworks — including ROAS, iROAS, sales lift, redemption, and loyalty impact
• Integrate clean‑room and first‑party data to deliver closed‑loop attribution dashboards
• Standardize analytics and reporting templates to track RMN performance across clients
• Translate performance metrics into actionable insights and optimization recommendations

Process & Capability Building

• Develop playbooks for campaign lifecycle management and operational excellence
• Train client and internal teams on ad operations, analytics, and compliance workflows
• Partner with Solution Architects and Engagement Managers to operationalize RMN “Build → Run” phases

Your role as a leader

• Develop diverse, high‑performing people and teams through new and meaningful development opportunities.
• Collaborate effectively to build productive relationships and networks.
• Understand and lead the execution of key objectives and priorities for internal as well as external stakeholders.
• Align your team to key objectives and set clear priorities and direction.
• Make informed decisions that positively impact the sustainable financial performance and enhance the quality of outcomes.
• Influence stakeholders, teams, and individuals positively – leading by example and providing equal opportunities for our people to grow, develop and succeed.
• Lead with integrity and make a strong positive impact by energising others, valuing individual differences, recognising contributions, and inspiring self‑belief.
• Deliver superior value and high‑quality results to stakeholders while driving high performance from people across Deloitte.
• Apply their understanding of disruptive trends and competitor activity to recommend changes, in line with leading practices.

Requirements

• 6–9 years’ experience in ad operations, performance marketing, or media analytics roles, ideally within an agency, publisher, or adtech environment
• Familiar with the adtech ecosystem with hands‑on experience with Google Ad Manager, The Trade Desk, DV360, or similar ad platforms
• Direct experience with Retail Media is strongly preferred
• Strong understanding of ad trafficking, yield management, and campaign optimization workflows
• Familiarity with data clean rooms (eg, Google CMM, AWS Clean Rooms, Snowflake) and attribution models
• Strong analytical capability with proficiency in GA4, Power BI, or Looker
• Ability to manage multiple campaigns and stakeholders while maintaining accuracy and quality

Due to volume of applications, we regret only shortlisted candidates will be notified.

Please note that Deloitte will never reach out to you directly via messaging platforms to offer you employment opportunities or request for money or your personal information. Kindly apply for roles that you are interested in via this official Deloitte website.