Strategy Lead

WPIC Digital Malaysia Sdn. Bhd.; Kuala Lumpur; On-site; MYR 120,000 - 160,000; Full time

Job summary

A leading e-commerce consultancy in APAC is looking for a strategic leader to oversee product-oriented delivery (POD) projects. The role involves aligning teams across marketing, e-commerce, and product initiatives while ensuring goals are met efficiently. Candidates should have 5-7 years in e-commerce or marketing, exceptional stakeholder management skills, and proficiency in English. This position offers a dynamic work environment focused on data-driven strategies and commercial acumen.

Qualifications

• 5-7 years of experience in e-commerce, product management, or digital marketing.
• Exceptional communication skills and ability to work with cross-border stakeholders.
• Proficiency in English at a professional level.

Responsibilities

• Lead POD delivery by ensuring clear deadlines and deliverables.
• Align cross-functional teams toward shared goals and success metrics.
• Define marketing strategies based on data and market trends.

Skills

E-commerce experience

Project management

Stakeholder management

Analytical skills

Strategic thinking

Tools

Microsoft Office

Job description

You’re a strategic, delivery-focused leader who thrives at the intersection of big-picture thinking and hands-on execution. You bring clarity to complexity, align cross-functional teams around shared goals, and create the structure and context people need to do their best work. Data-driven and commercially aware, you use market insights and performance metrics to shape practical, well-formed recommendations across marketing, branding, e-commerce, and product initiatives. Above all, you take pride in turning strategy into action: keeping priorities clear, teams aligned, and programs moving forward day by day to deliver meaningful results.

Highlights of What You’ll Do

Product Oriented Delivery ("POD") Leadership

• Own the overall POD delivery, ensuring workloads, deadlines, and deliverables are clearly defined, realistic, and consistently met
• Act as a POD Leader by creating the context, space, and structure for team members to be effective, collaborative, and engaged
• Establish clear priorities and ensure daily actions move the POD incrementally closer to defined goals
• Monitor execution risks and proactively address blockers, dependencies, or delivery challenges
• Review POD resourcing on an ongoing basis to ensure workload is balanced and sustainable; escape resourcing gaps or capacity risks to relevant functional leaders when additional support is required

Cross-Functional Alignment & Communication

• Align cross-functional team members (e.g., marketing, e-commerce, product, operations, analytics) around shared objectives, timelines, and success metrics
• Ensure plans are coherent, integrated, and consistently communicated across functions
• Facilitate effective information sharing to reduce silos and ensure teams are working from a common understanding
• Serve as a central point of coordination between POD members, account managers, and clients

Strategy, Marketing, & E-Commerce Leadership

• Define and guide the overall marketing approach, brand positioning, and e-commerce strategy based on data, market trends, and performance insights
• Lead product innovation initiatives informed by market data, consumer demand trends, and competitive analysis
• Ensure strategic recommendations are grounded in commercial realities and aligned with client and organizational objectives

Client & Commercial Acumen

• Act as a strategic partner to clients by understanding their business context, objectives, and constraints
• Communicate client needs, feedback, and opportunities to account managers, or engage directly with clients when appropriate to drive clarity and outcomes
• Maintain awareness of client P&L considerations (without direct ownership) to ensure recommendations are commercially sound, practical, and value-driven

Reporting, Insights, & Optimization

• Consolidate reports and inputs from across the POD into clear, executive-level summaries
• Translate data and performance metrics into insights, implications, and recommended future actions
• Present outcomes, learnings, and optimization opportunities to senior management and stakeholders
• Use reporting insights to inform continuous improvement, future planning, and strategic refinement

What You’ll Bring Along

Professional Experience

• 5-7 years of experience in progressively responsible roles within one or more of the following areas: e-commerce, product management, marketing or digital marketing, program or project management, strategy or consulting
• Relevant experience within marketing agencies, e-commerce platforms, product-led organizations, or retail-focused environments
• Exposure to retail sectors such as fashion, wellness, consumer goods, FMCG, with demonstrated awareness of industry trends and market shifts
• Experience working with or alongside functions such as distribution management, supply chain, and operations is an asset
• Strong program and project management skills, with the ability to plan, organize, prioritize, and execute complex initiatives
• Highly proactive, self-directed, and solution-oriented, with strong problem-solving capabilities
• Excellent stakeholder management skills, including experience communicating with overseas and cross-border stakeholders
• Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights
• Exceptional communication skills, both written and verbal and the ability to tailor messaging for executive and operational audiences

Language Requirements

• Proficient in English (speaking, writing, and reading) at a professional level
• Additional regional language capabilities are considered a strong asset, particularly Bahasa Melayu, Chinese, Japanese, and/or Korean

Technical Skills

• Proficient in Microsoft Office applications, including Outlook, Teams, Excel, PPT

Who We Are

WPIC drives revenue for global brands in China, Japan, Korea, and SEA through data, analytics, e-commerce solutions, warehousing and logistics, and essential support services. With more than 275 employees in offices across 11 cities, WPIC is the world’s leading APAC e-commerce and technology consultancy. Our team provides end-to-end market entry and growth solutions for global brands looking to succeed in APAC. With more than 15 years of on-the-ground experience, WPIC has successfully deployed over 650 organizations in the APAC region.