Specialist, Marketing

RHB Banking Group; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading financial institution in Kuala Lumpur is seeking a Specialist, Marketing to join their Investors & Affluent Marketing team. This role involves planning and executing marketing initiatives to enhance customer engagement and drive business growth. Candidates should have a degree in Marketing or related field and proven experience in digital marketing strategies. Competitive remuneration and opportunities for professional development are offered.

Benefits

Competitive remuneration

Professional development opportunities

Supportive work environment

Qualifications

• Proven experience in marketing strategy, campaign management, or digital marketing.
• Familiarity with branding and media planning.
• Strong ability to translate market insights into actionable plans.

Responsibilities

• Support execution of marketing strategies to meet business objectives.
• Manage implementation of marketing programs and performance tracking.
• Analyze market trends to design cost-effective strategies.

Skills

Analytical skills

Project management

Communication

Stakeholder management

Education

Degree in Marketing, Business, Communications, or related field

Job description

About The Role

We are looking for a dynamic and detail-oriented Specialist, Marketing to join our Investors & Affluent Marketing team at RHB Banking Group. In this role, you will support the Chapter Lead in planning and executing marketing initiatives that strengthen brand positioning, enhance customer engagement, and drive business growth. You will also contribute to the development of go-to-market, communication, and media strategies, leveraging market insights to achieve organizational goals.

What You Will Be Doing

• Support the Chapter Lead, Investors & Affluent Marketing, in executing marketing strategies and initiatives to achieve business objectives.
• Plan and manage the implementation of marketing programs covering Go-to-Market, Communication, and Media strategies.
• Analyze market and business trends to design cost-effective digital marketing strategies that enhance reach and performance.
• Manage all aspects of marketing planning, budgeting, and performance tracking to ensure effective execution and reporting of campaigns.
• Ensure all marketing materials and activities comply with Group Corporate Identity (CI) guidelines, internal policies, and external regulatory requirements.

What We’re Looking For

• A recognized degree in Marketing, Business, Communications, or a related field.
• Proven experience in marketing strategy, campaign management, or digital marketing within the financial or service industry.
• Strong analytical and project management skills with the ability to translate insights into actionable marketing plans.
• Excellent communication and stakeholder management skills.
• Familiarity with branding, media planning, and regulatory compliance in marketing activities.

What We Offer

At RHB Banking Group, we encourage creativity, collaboration, and continuous growth. You will be part of a team that values innovation and customer-focused marketing excellence. We offer competitive remuneration, professional development opportunities, and a supportive environment where your ideas can make an impact.