Specialist, e-Commerce Performance

U Mobile Sdn Bhd; Kuala Lumpur; On-site; MYR 80,000 - 100,000; Full time

Job summary

A telecommunications company in Kuala Lumpur is seeking a Specialist in e-Commerce Performance to drive online sales, optimize conversion rates, and manage digital campaigns. The ideal candidate will have over 7 years of experience in business analysis and a strong commercial mindset. Excellent interpersonal skills and project management capabilities are crucial for ensuring seamless execution of digital sales strategies. This role offers a dynamic work environment and innovative growth opportunities.

Benefits

Comprehensive medical, dental, optical and insurance benefits

Flexi working hours arrangements

Staff Line & Device Subsidy

Special employee discounts

Child Parental Care Leave

Qualifications

• 7+ years of relevant experience in business analysis.
• Strong experience with A/B testing and campaign execution.
• Ability to communicate effectively across different levels.

Responsibilities

• Develop and execute digital sales strategies.
• Manage digital performance marketing budgets.
• Analyze website traffic and performance metrics.
• Coordinate timelines for campaign launches.

Skills

A/B testing

Conversion Rate Optimization (CRO)

Stakeholder management

Data analysis

Interpersonal skills

Project management

Education

Bachelor’s degree in business or marketing

Job description

Specialist, e-Commerce Performance

Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun‑Loving.

At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team. Let’s start your journey with an award‑winning organization!

• Top Reasons To Join Us!
  • • Awarded For
    • Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
    • Bronze Winner in Cross‑Generational Workforce Engagement (2024)
    • Gold Winner for Excellence in Workplace Culture (2021)
  • • Comprehensive medical, dental, optical and insurance benefits
  • • Flexi working hours arrangements
  • • Staff Line & Device Subsidy
  • • Smart Casual Attire
  • • Child Parental Care Leave
  • • Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
  • • Special employee discounts for selected F&B Brands

Job Summary

E-Commerce Specialist that plays a critical role in driving online sales growth, conversion optimization, and digital revenue performance. The role combines business acumen, marketing technology expertise, and cross‑functional leadership to deliver solutions that directly accelerate the company’s commercial outcomes. You will need to have a business & commercial mindset, the ability to translate business goals into scalable digital solutions/campaign that will increase online revenue, improve conversion rates and strengthen customer acquisition and retention. Basic understanding of latest trend and technology growth on software, network and security to ensure a stable, high‑performing and conversion friendly digital ecosystem. Excellent interpersonal skills to partner with multiple cross business units, aligning marketing objectives and technical execution in fast‑paced, results‑driven environment.

The Day‑to‑Day Activities

• Develop Digital Sales Strategy & E‑commerce Growth Plans
  • Develop and execute digital sales strategies that maximize revenue for owned e‑commerce channels.
  • Act as our e‑commerce platform expert and evangelist, driving channel improvements that enhance conversion and customer experience.
  • Ensure all digital initiatives and campaigns are directly tied to revenue goals, sales KPIs, and customer value metrics.
  • Conduct user research and competitive analysis to identify new conversion opportunities, promotional strategies, pricing enhancements, and advertising improvements.
  • Partner with marketing, product, IT, agencies, and operations to build exclusive promotions, optimized bundles, and high‑impact campaigns for online channels.
  • Establish SLAs, workflows, and measurable KPIs for campaign execution and operational readiness (include logistic arrangement as and when needed).
  • Accelerate deployment of new technologies (e.g., live commerce, marketplace integrations) to reduce manual processes and shorten time‑to‑market.
  • Collaborate with cross‑functionally to come out with promos and product bundles exclusive for e‑commerce channel.
  • Identify potential risks and dependencies upfront to mitigate issues down the line with proper understanding of the root cause, conduct studies and research to come up with data‑driven solutions.
• Digital Media Budget Management and Channel Optimization
  • Manage and optimize digital performance marketing media campaigns, ensuring cost efficiency while maximizing sales impact based on the set CPA.
  • Stay up to date with emerging digital trends, platforms, and technologies, applying best practices to maintain competitive advantage.
  • Drive digital customer acquisition and retention initiatives, leveraging CRM and digital tools to enhance lifetime value.
  • Analyze digital sales funnels, creative performance, and customer behavior to identify opportunities for higher conversion and stronger media efficiency.
• Data, Analytics & Conversions Insights
  • Define and track e‑commerce KPIs to measure sales, conversion, retention, and campaign performance.
  • Track, monitor and analyse website and e‑commerce traffic flow and provide regular internal reports. Attain key performance indicators such as reducing the product sales, revenue, or improving conversion to assist in driving business KPIs.
  • Analyze data from web/e‑commerce analytics, user research, and other sources to identify user behavior patterns and areas for improvement.
  • Generate insights and reports to inform strategic decision‑making regarding the digital experience.
• Project Management and Leadership
  • Coordinate with stakeholders, developers, and partners to ensure timely launch of campaigns, content, and platform enhancements that support sales objectives.
  • Clearly outlining project boundaries and limitations cut across multiple divisions.
  • Lead and collaborate with all staff from different department/division, partners and management to ensure new development requirement is aligned with business strategy and meets the organization’s standards.
  • Oversee eShop operations and logistics, enabling smooth product launches, accurate promotional setup, and efficient order fulfilment that supports customer satisfaction and repeat sales.

About You

• Bachelor’s degree in business and marketing related field.
• 7+ years of relevant experience of business analysis in a relevant functional area.
• Strong hands‑on experience with A/B testing, CRO (conversion rate optimisation), and campaign execution.
• Strong experience working with multiple stakeholders.
• Experience with effective communication at different levels in the organization and in English.
• Experience working in a global environment and with virtual teams.
• Good at handling time‑sensitive projects independently and working within tight timelines.
• Able to multi‑task, adapt to a fast‑paced environment and have good interpersonal skills.
• Discipline in execution and follow‑up of campaigns to achieve desired results.
• Strong strategic & business mindset.
• Strong attention to detail with a sharp eye for numerical patterns, discrepancies, and insights.
• A consensus builder that can collaborate with cross‑functional teams.
• Must be fluent in written and spoken English.

What’s Next?

Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.