Specialist, Channel Communications

Steelcase; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A global furniture solutions company in Kuala Lumpur seeks a motivated communications professional to manage dealer channel communications. Responsibilities include overseeing internal communications, drafting engaging content, and coordinating events. Applicant should possess 3–5 years of experience in marketing or corporate communications with strong writing and organizational skills. Familiarity with digital tools and an interest in the furniture industry are preferred. This role offers potential for growth in a dynamic environment.

Qualifications

• 3–5 years of experience in marketing communications, corporate communications, or channel marketing.
• Event management experience is a plus.
• Interest or exposure to the furniture or workplace solutions industry is beneficial.

Responsibilities

• Manage all Dealer communications including regular communications and product updates.
• Write, edit, and proofread compelling content tailored for dealers.
• Plan and support dealer-facing events, managing logistics.
• Collaborate to develop dealer-specific marketing collateral.
• Measure effectiveness of internal communications and recommend improvements.

Skills

Excellent writing and editing skills

Strong organizational and project management skills

Ability to tailor messages to diverse audiences

Collaborative team player

Tools

Intranet tools

Newsletter platforms

Basic digital communication technologies

Job description

Steelcase APAC seeks a motivated communications professional to manage dealer channel communications and oversee internal communications for the organization. This role ensures clear, engaging messaging for dealer partners while keeping employees informed, aligned, and engaged.

What You’ll Do

• Manage all Dealer communications including regular communications, product updates, campaign briefs, and event management.
• Write, edit, and proofread compelling content tailored for dealers, ensuring clarity, brand alignment, and strategic relevance.
• Plan, coordinate, and support dealer-facing events, managing logistics and collaboration with the support of the sales support team.
• Act as liaison between Brand Communications, Sales, and Dealer teams to deliver timely, consistent messaging and materials.
• Collaborate with content and creative teams to develop dealer-specific marketing collateral and digital assets.
• Track dealer engagement metrics, analyze feedback, and help optimize communication strategies.
• Develop and implement internal communications initiatives, including newsletters, announcements, intranet content, and employee engagement campaigns.
• Support internal events and town halls, communication planning and execution aimed at improving organizational alignment and culture.
• Collaborate with HR, leadership, operations and cross-functional teams to ensure internal messaging is clear, timely, and aligned with corporate goals.
• Measure effectiveness of internal communications and recommend improvements.

Who You Are

• 3–5 years of experience in marketing communications, corporate communications, or channel marketing.
• Excellent writing and editing skills, able to tailor messages to diverse internal and external audiences.
• Strong organizational and project management skills, comfortable handling multiple communication projects simultaneously.
• Collaborative team player, adept at building relationships and working cross-functionally.
• Event management experience is a plus.
• Familiarity with intranet tools, newsletter platforms, and basic digital communication technologies preferred.
• Interest or exposure to the furniture or workplace solutions industry is beneficial.