Solution Marketing Manager, APAC

Axis Communications; Kuala Lumpur; On-site; MYR 120,000 - 160,000; Full time

Job summary

A leading network technology company in Kuala Lumpur is seeking a creative and strategic Solution Marketing Manager. This role involves connecting Axis technologies to customer value across industries, driving go-to-market strategies, and executing campaigns for solution adoption. The ideal candidate has over 7 years of B2B marketing experience, particularly in technology, and strong communication abilities. The position offers a vibrant workplace culture emphasizing collaboration and personal growth.

Benefits

Open-minded and creative work culture

Opportunities for personal and professional growth

Commitment to diversity and inclusion

Qualifications

• 7+ years of experience in B2B marketing, preferably in technology or security sectors.
• Strong experience in go-to-market strategy and solution marketing.
• Confident presenter with adept storytelling skills.

Responsibilities

• Define and communicate value of Axis’ integrated solutions.
• Lead go-to-market planning for new solution launches.
• Create and execute integrated campaigns highlighting solution stories.

Skills

B2B marketing

Go-to-market strategy

Solution marketing

Integrated campaign management

Communication skills

Stakeholder engagement

Education

Bachelor’s degree in Marketing, Business, or Communications

Job description

At Axis Communications, our people make the difference. It is our people who have helped transform Axis as the global leader in network video and innovators shaping a smarter, safer world.

We’re looking for a creative and strategic Solution Marketing Manager to join our APAC Marketing team. In this role, you’ll connect Axis technologies — video, audio, access control, analytics, cloud and AI — to real customer value across industries. You will drive go-to-market strategy, messaging, and campaigns that strengthen brand preference and solution adoption across the region.

You will be the bridge between product, marketing, and sales, turning innovation into powerful, customer-focused stories that reinforce our purpose:

Innovating for a Smarter, Safer World.

Bring your energy, creativity, and collaborative spirit — and help us make an impact together.

What you’ll do

Solution Strategy & Positioning

• Define and communicate the value of Axis’ integrated solutions across focus areas (Security, Safety, Operational Efficiency, Business Intelligence).
• Translate technical capabilities into customer benefits and business outcomes. Align regional solution messaging with global priorities and adapt to local market needs.
• See the “big picture” — how each campaign or initiative supports the Axis vision of Innovating for a Smarter, Safer World.

Go-to-Market Leadership

• Lead go-to-market planning for new solution launches and strategic focus areas.
• Collaborate with Product Marketing, Business Development, and Regional Field Marketing to ensure cross-functional readiness.
• Develop messaging frameworks, launch toolkits, and enablement assets that help sales and partners communicate solution value.

Campaign & Content Development

• Create and execute integrated campaigns that highlight Axis’ solution stories through customer success, data insights, and use‑case narratives.
• Develop marketing collateral (videos, presentations, case studies, whitepapers) and work with Demand Generation to scale through digital and social channels.

Partner & Field Enablement

• Support partners and regional teams with solution‑specific training, playbooks, and sales enablement materials.
• Align with Axis Academy, AECs, and partner programs to enhance solution storytelling and experiential marketing.

Market & Customer Insight

• Monitor market trends, customer pain points, and competitor offerings.
• Use insights to refine Axis’ solution positioning and identify new growth opportunities.

We Believe You Will Need

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 7+ years of experience in B2B marketing, preferably in the technology, IT, or security sectors.
• Strong experience in go-to-market strategy, solution marketing, or integrated campaign management especially in cloud‑based solutions.
• Strong written and verbal communication skills to translate complex technology into simple, compelling narratives and clear business values.
• Confident presenter and storyteller— able to engage both technical and non‑technical audiences.
• Skilled at tailoring messages for partners, customers, and internal stakeholders.
• Experience working cross‑functionally in a regional or global matrix organisation, whilst effectively engaging with mid to senior‑level stakeholders and executives.
• Familiar with the APAC region and working across a multi‑cultural organisation.

What We Offer

In Axis, you will work in an international organization with bright and enthusiastic people in an open‑minded, authentic and creative culture. We are growing rapidly which means that new challenges and opportunities to grow both personally and professionally occur every single day!

Axis values the benefits of a diverse workforce. We know that diversity in groups creates a better working environment and promotes creativity, something that is fundamental for our success.

Background Check Information

Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

About Axis Communications

We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.

With around 5000 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working.

Let’s create a smarter, safer world

For more information about Axis, please visit our website www.axis.com.