Social Media Specialist - Integrated Marketing - Malaysia

TikTok; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading social media platform in Kuala Lumpur is seeking an experienced marketing professional to develop and execute innovative content marketing strategies. Responsibilities include managing campaigns, collaborating with cross-functional teams, and optimizing marketing performance. Candidates should possess strong marketing skills and a Bachelor's degree, with proficiency in Malay preferred.

Qualifications

• Minimum 3-5 years of experience in Internet companies, brand companies, or agencies.
• Medium proficiency in Malay required.
• Experience in marketing campaigns from ideation to execution.
• Familiarity with online marketing channels like TikTok and Instagram.

Responsibilities

• Strategize, design, and execute social and content marketing strategies.
• Collaborate with internal teams for marketing needs.
• Define strategic benchmarks for marketing campaigns.
• Manage social paid media strategy to drive awareness.
• Oversee external creative and social agencies.

Skills

Marketing planning

Digital media skills

Data analysis

Communication

Budget management

Education

Bachelor's Degree

Tools

Analytics tools

Marketing automation tools

Job description

Responsibilities

The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drives user engagement, and enhances the overall shopping experience. In this role you will be responsible for strategizing, designing, and executing social and content marketing strategies for TikTok Shop.

• Strategize, design, and execute social and content marketing strategies for TikTok Shop, including ideating, planning, and owning content, as well as creating an integrated approach to develop various content marketing formats across channels.
• Collaborate cross-functionally with internal stakeholders (seller, merchant, and creator management team) to identify marketing needs of each campaign and develop effective and creative marketing plans accordingly.
• Define and drive strategic benchmarks for e-commerce marketing campaigns — establishing clear performance metrics for customer awareness, new user acquisition, and customer experience.
• Lead efforts to performance analysis and strategic review in marketing strategy and implementation to continuously optimize marketing campaign performance and internal collaboration process.
• Build and elevate TikTok Shop’s brand presence by developing long-term brand narratives, positioning strategies, and storytelling efforts that drive relevance and resonance across core audience segments.
• Plan, manage, and optimise social paid media strategy (in-app and out-app) to drive upper-funnel awareness and conversion, working closely with the performance team to ensure spend efficiency and impact.
• Manage external creative and social agencies — from brief development to execution oversight — ensuring outputs align with campaign goals, brand standards, and performance expectations.
• Take lead on creator and influencer marketing efforts, collaborating with talent teams and partners to identify, activate, and scale creator-led campaigns that drive engagement, authenticity, and commerce impact.

Qualifications

Minimum Qualification(s):

• Minimum Bachelor's Degree or above with 3-5 years of experience in Internet companies, brand companies, or agencies
• Medium written and oral proficiency in Malay is required as the targeted market are mainly Malay speaking.
• Excellent marketing planning and digital media skills with innovative spirit, great logical thinking ability; and had the experience of owning a comprehensive marketing campaign from ideation to execution
• Familiar with different online marketing channels and is aware of interactive products such as TikTok and Instagram, open to explore and accept new things, have a wide range of interests, and are sensitive to marketing hotspot
• Proficient in using analytics tools, ad platforms, and marketing automation tools.

Preferred Qualification(s):

• Able to analyze data and metrics to measure the effectiveness of Social Media strategy.
• Experience with budget management and forecasting
• Able to withstand pressure, communicate effectively and able to obtain quick results

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\'re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.