Social Media Specialist

SCE Creation Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic marketing firm in Kuala Lumpur is seeking a Social Media Manager to enhance its digital presence across platforms like TikTok and Facebook. The role involves developing viral content strategies, analyzing performance metrics, and collaborating with influencers. Candidates should have 2-3 years of experience, strong analytical skills, and proficiency in multimedia editing tools. Competitive benefits include medical coverage and an annual company trip.

Benefits

Medical Benefits

Optical Benefit

Dental Care

Medical Insurance

Long Service Rewards

Company Annual Trip

Birthday Benefit

Qualifications

• Minimum 2-3 years’ experience managing social media accounts.
• Proven track record of growing accounts or producing viral content.
• Established connections with influencers for brand collaborations.

Responsibilities

• Build and manage company social presence across various platforms.
• Research and apply best practices for platform algorithms.
• Track and analyze performance metrics, provide actionable reports.

Skills

Social media management

Content strategy development

Trend analysis

Collaboration with influencers

Multimedia editing

Data analysis

Fluent English

Fluent Malay

Fluent Mandarin

Tools

CapCut

VN

Canva

Job description

Responsibilities

• Build and manage company social presence across TikTok, Facebook, Lemon8, XHS
• Develop viral content strategies, manage brand IPs/personas, and leverage trending formats for growth.
• Research and apply best practices for each platform’s algorithm to maximize reach and engagement.
• Track and analyze performance metrics (engagement, followers, conversions), provide actionable reports.
• Collaborate with designers, influencers/KOLs, and internal marketing team to produce engaging content.

Qualifications

• Minimum 2-3 years’ experience managing social media accounts (TikTok, Facebook, Lemon8, XHS)
• Proven track record: grown account to 50k+ followers OR produced viral content 100k+ views.
• Established connections with micro-influencers, KOLs or content creators that can be leveraged for brand collaborations.
• Proficiency in basic multimedia editing tools (CapCut, VN, Canva), enabling agile content creation and rapid trend adaptation.
• Deep knowledge of platform algorithms, audience behavior, and trend adaptation.
• Creative with local slang & storytelling, able to create relatable viral content.
• Experience managing brand personas/IPs
• Data-driven, comfortable using analytics tools for content optimization.
• Fluent in English, Malay and Mandarin.

Benefits

• Medical Benefits
• Optical Benefit
• Dental Care
• Medical Insurance
• Long Service Rewards
• Company Annual Trip
• Birthday Benefit