Social Media Specialist

WediaLab; Kuala Lumpur; On-site; MYR 36,000 - 48,000; Full time

Job summary

A dynamic marketing agency in Kuala Lumpur is searching for a Social Media Manager to develop and execute social media strategies. The role requires creating engaging content, analyzing performance metrics, and working collaboratively with various departments. Candidates should have a diploma or degree in Marketing/Business and at least 1 year of experience in social media. Proficiency in English is essential, while knowledge of additional languages is advantageous.

Qualifications

• At least 1 year of working experience in social media or related field.
• Strong writing, editing, presentation and communication skills.
• Proficiency in English; knowledge of additional languages is a plus.

Responsibilities

• Develop social media content plans aligned with brand identity.
• Create engaging content for various social media platforms.
• Manage daily social media posts and user engagement.
• Utilize analytics tools to evaluate social media performance.
• Prepare monthly reports on social media marketing efforts.
• Adjust marketing strategy based on performance insights.
• Collaborate with departments to manage brand reputation.

Skills

Excellent communication skills

Social media content creation

Analytical skills

Proficiency in Microsoft Excel

Interpersonal skills

Multitasking ability

Education

Diploma or Bachelor's Degree in Marketing/Business

Job description

Job Description

• Developing social media content plans that are consistent with the company’s brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Managing a high volume of daily social media posts.
• Using analytical tools such as Google Analytics and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
• Preparing monthly reports on social media marketing efforts.
• Suggesting recommendations to adjust the social media marketing strategy for optimal results.
• Staying up to date on best practices and emerging trends in social media.
• Collaborate with other departments (brand, customer support etc) to manage reputation, identify key audience and coordinate actions.

Job Requirements

• At least a Diploma, Bachelor’s Degree in Marketing/Business or equivalent.
• Requires at least 1 year of working experience in related field.
• Excellent communication and presentation skills in English are a must; proficiency in Mandarin, Thai, Vietnamese or other languages is advantageous.
• Strong communication and interpersonal skills.
• Proficient in Microsoft Excel skills.
• Positive attitude, detail oriented with good multitasking and organisational ability.
• Excellent writing, editing (photo/video/text), presentation and communication skills.