Social Media Specialist

20Db Hearing; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading hearing care company in Kuala Lumpur is seeking a Social Media Specialist to enhance brand presence across digital platforms. You will develop creative strategies, manage paid campaigns, and use AI tools to drive engagement. The ideal candidate has over 5 years of experience in social media management and a strong portfolio showcasing innovative content. This hands-on role requires analytical skills and the ability to adapt to social media trends.

Qualifications

• 5+ years of experience in managing social media content and paid campaigns.
• Strong portfolio of traditional and AI-enhanced creative work.
• Proficiency in social media management and analytics tools.

Responsibilities

• Develop and execute social media strategies that drive engagement and conversion.
• Manage paid content campaigns across various platforms.
• Monitor and analyze campaign performance for continuous improvement.

Skills

Campaign management

Engagement strategies

Social media platform knowledge

Creative content creation

Analytical skills

Education

Bachelor’s degree in Marketing

Tools

Meta Business Suite

Hootsuite

Google Analytics

Job description

We’re looking for a strategic and creative Social Media Specialist (Always‑On & Paid Content) to lead 20dB’s digital storytelling and strengthen our brand presence across social platforms.

This is a hands‑on, fast‑paced role designed for a digital native with strong campaign experience and a passion for driving engagement and results. You’ll be responsible for developing and executing always‑on strategies, managing paid content, and leveraging AI tools to enhance efficiency and creativity.

At 20dB, you’ll help shape how our brand connects with people every day—blending insight, creativity, and innovation to make hearing care more human, relatable, and inspiring.

Key Responsibilities

• Develop and execute always‑on social media strategies that drive awareness, engagement, and conversion across multiple platforms.
• Plan, manage, and optimise paid content campaigns (Meta, Google, TikTok, LinkedIn) to support lead generation and brand‑building initiatives.
• Create, schedule, and optimise engaging content, from posts and carousels to reels and short‑form videos, aligned with campaign objectives.
• Collaborate closely with the Creative Experience Specialist and broader marketing team to ensure consistent, impactful brand storytelling.
• Use AI‑powered tools (e.g., ChatGPT, Jasper, OpusClip, etc.) to streamline copywriting, content planning, and scheduling workflows.
• Monitor campaign performance, analyse trends, and produce insights to continuously improve reach, engagement, and conversion.
• Manage community interactions, ensuring prompt and professional responses to comments, messages, and reviews.
• Stay up to date with social media trends, algorithm changes, and platform innovations, applying them to enhance campaign performance.
• Support cross‑channel campaign integration across retail, PR, and digital platforms for cohesive, results‑driven storytelling.

Key KPIs

• Engagement rate (likes, shares, comments, saves) across social platforms.
• Monthly follower growth, reach, and impressions.
• CTR, conversion rate, and ROI from paid campaigns.
• Timeliness and consistency of content calendar execution.
• Quality and performance of creative assets and copy.
• Internal stakeholder satisfaction and collaboration feedback.

Requirements

• Bachelor’s degree in Marketing, Mass Communication, Digital Media, or a related field.
• Minimum 5 years of hands‑on experience managing social media content and paid campaigns across Meta, Google, TikTok, LinkedIn, or similar platforms.
• Proven ability to develop and execute strategic, always‑on content plans that drive measurable growth and engagement.
• Strong portfolio showcasing traditional and AI‑enhanced creative work, including short‑form content and campaign examples.
• Proficient in social media management and analytics tools (Meta Business Suite, Later, Hootsuite, Sprout, etc.).
• Knowledge of performance marketing (SEM, SEO, and related areas) is a plus, ideal for those seeking career advancement in digital marketing within a growing team.
• Familiar with AI tools to support copywriting, ideation, and content workflow management.
• Analytical knowledge of tools such as GA4, Meta Insights, and other social analytics platforms to measure, report, and optimise content performance.
• Excellent writing and communication skills with a strong grasp of storytelling, tone, and audience psychology.
• Strategic, data‑driven, and proactive mindset with the ability to manage multiple campaigns in a fast‑paced environment.
• Positive attitude, collaborative spirit, and a passion for continuous learning and growth.