Social Media Marketing Specialist

Inistate; Johor Bahru; On-site; MYR 100,000 - 150,000; Full time

Job summary

A digital solutions provider in Johor Bahru is seeking a Social Media Marketing Specialist to enhance brand visibility through engaging content across various platforms. The role requires experience in social media marketing, strong writing skills, and the ability to create meaningful content. You will work closely with teams to translate complex ideas into relatable and educational content. This position offers an opportunity for career growth in a flexible and creative environment.

Benefits

Flexible working arrangement

Opportunity for career growth

High visibility in brand perception

Qualifications

• Experience in social media marketing or content creation.
• Strong written communication skills.
• Ability to explain ideas clearly to non-technical audiences.
• Familiarity with major social platforms, especially LinkedIn.
• Self-motivated and organized.

Responsibilities

• Plan, create, and publish content on social platforms.
• Engage with audiences through comments and discussions.
• Collaborate with product and founder team on messaging.

Skills

Social media marketing

Content creation

Written communication

Audience engagement

Tools

CapCut

Premiere Pro

Final Cut

Canva

Job description

📢 We're Hiring: Social Media Marketing Specialist

💼 Role: Social Media Marketing Specialist

📍 Location: Permas Jaya, Johor Bahru (On-site only)

🕒 Employment Type: Full-time

🌱 About the Role

We are looking for a Social Media Marketing Specialist to help grow the visibility and adoption of Inistate and ProcessCanvas through consistent, educational, and engaging content across social platforms.

This role goes beyond basic posting. You will help translate process thinking and workflow concepts into content that business owners and teams can easily understand and relate to.

If you enjoy explaining ideas, creating meaningful content, and building a credible brand presence, this role is for you.

🎯 Key Responsibilities

• Plan, create, and publish content on LinkedIn, X (Twitter), XHS, Facebook, Tiktok, and Instagram
• Develop educational and thought-leadership content around:
• Process thinking and workflow clarity
• Common problems with unstructured work
• How ProcessCanvas simplifies process design
• How Inistate turns processes into real web & mobile apps
• Convert ideas and use cases into:
• Short posts
• Carousels and visuals
• Short videos and explainers
• Engage with audiences through comments and discussions
• Maintain a consistent brand voice and posting cadence
• Collaborate with the product and founder team on messaging and content direction

🧠 Requirements

• Experience in social media marketing or content creation
• Strong written communication skills
• Ability to explain ideas clearly to non-technical audiences
• Familiarity with major social platforms (especially LinkedIn)
• Self-motivated, organised, and consistent

➕ Nice to Have (Bonus Skills)

• Video editing skills (short-form videos, reels, explainers)
• Experience with tools like CapCut, Premiere Pro, Final Cut, Canva, or similar
• Interest or background in SaaS, productivity, operations, or no-code tools
• Basic design or visual storytelling skills

🌟 Why Join Inistate

• Work on a product that helps teams design better processes and work smarter
• Opportunity to grow into a thought-leadership or community role
• Flexible working arrangement
• High visibility — your content directly shapes brand perception
• Chance to build your personal portfolio and social presence