Social Media Marketing Executive

MyAtlas Digital; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A dynamic marketing agency in Kuala Lumpur is seeking a Social Media Marketing Executive to enhance brand visibility and drive engagement among sports fans. This role involves strategizing engaging content, collaborating with partners, and monitoring campaign performance. Ideal candidates should be bilingual in English and Mandarin with 2–3 years of relevant experience. Passion for sports is a plus.

Qualifications

• 2–3 years’ experience in social media marketing, preferably with knowledge and interest in sports.
• Passionate about sports and digital trends.
• Highly observant and curious about new acquisition methods.

Responsibilities

• Plan & strategize sports-focused, engaging content.
• Collaborate with design and video teams for content creation.
• Monitor campaign performance and suggest optimizations.

Skills

Social media strategy

Engagement techniques

Content creation

Analytics

Bilingual in English and Mandarin

Education

Diploma/Degree in Marketing or Communications

Job description

We are looking for a Social Media Marketing Executive to promote our client’s project website/app and support campaigns with multiple partners. The role focuses on driving traffic, building brand visibility, and engaging sport fans across key markets.

Responsibilities

• Plan & strategize sports‑focused, engaging, and shareable content (match updates, highlight reels, fan memes, infographics, awareness posts, etc.).
• Develop and execute social media strategy for platforms including Facebook, Instagram, TikTok, X (Twitter), XiaoHongShu and others, with a strong focus on Southeast Asia markets.
• Drive traffic acquisition from social media to the website/app.

Content & Community Engagement

• Brainstorm & develop strategies to convert fan/community to register and improve acquisition numbers.
• Work closely with design and video teams to create eye‑catching visuals, highlight reels, and short‑form content optimized for each platform.

Campaigns & Partnerships

• Support execution of affiliates, influencer, and KOL campaigns to maximize visibility and conversions.
• Collaborate with brand partners for co‑branded campaigns, ensuring communication and requirements are aligned.
• Monitor campaign performance and suggest optimizations to improve ROI and CPA.

Analytics & Reporting

• Track, analyse, and report on key social media KPIs including engagement, reach, impressions, follower growth, traffic, and conversion metrics.
• Provide insights into audience behaviour and competitor activity to refine strategy.

Requirements

• Diploma/Degree in Marketing, Communications, or related field.
• Strong command of both English and Mandarin, with the ability to read, write, and communicate effectively in both languages.
• 2–3 years’ experience in social media marketing, preferably with knowledge and interest in sports.
• Passionate about sports (especially football) and digital trends.
• Highly observant and curious about new acquisition methods.