Social Media Lead / Manager 社交媒体主管 (FinTech)

Private Advertiser; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic marketing firm in Kuala Lumpur is seeking an experienced Social Media Team Leader to manage the social media strategies across Chinese-speaking markets. This role demands strong leadership and a deep understanding of digital trends to engage audiences effectively. The ideal candidate will have at least 5 years of social media experience, including 2 years in a management position. Fluency in Mandarin and English is essential, and the team leader will oversee content creation and campaign execution while driving performance analysis across platforms.

Qualifications

• Minimum 5 years of hands-on social media experience.
• At least 2 years in a leadership or managerial role.
• Fluent in Mandarin and English, both written and spoken.

Responsibilities

• Lead operations of the social media team.
• Develop and implement social media strategies.
• Monitor social media trends and performance.
• Oversee content creation and approval processes.
• Collaborate with internal departments for alignment.
• Manage content calendars and high-quality content.
• Track and report KPIs across platforms.
• Coach junior team members and set goals.

Skills

Social media management

Content planning

Digital copywriting

Team leadership

Audience engagement

Education

Qualification in Marketing or related field

Tools

Sprinklr

Facebook

Instagram

Telegram

TikTok

Line

Job description

The Role:

We are seeking an experienced and proactive Social Media Team Leader to lead and manage our social media strategy and team across Chinese-speaking markets. This role requires a strong understanding of digital trends, audience engagement, and team leadership. The ideal candidate will oversee content planning, campaign execution, and performance analysis across all platforms, while ensuring alignment with brand identity and business goals.

Responsibilities

• Lead the day-to-day operations of the social media team, ensuring timely and impactful execution of campaigns across all key platforms.
• Develop and implement a comprehensive social media strategy to strengthen XM’s presence and engagement across Chinese-speaking markets.
• Monitor and analyze social media trends, ad performance, and audience behavior to drive continuous improvement.
• Oversee all content creation, review and approval processes to ensure content is brand-aligned, engaging, and optimized for platform best practices.
• Collaborate with internal departments including Creative, Translation, BD, and Product to align campaigns with broader marketing and business objectives.
• Manage and publish content calendars, guiding the team in creating high-quality, platform-specific content (posts, videos, livestreams, etc.).
• Track, report, and optimize KPIs for engagement, growth, and conversion across platforms including Facebook, Instagram, Telegram, TikTok, and Line.
• Coach and mentor junior social media team members, setting clear performance goals and development plans.
• Ensure all content and interactions are compliant with brand guidelines and global marketing standards.

Qualifications

• A qualification in Marketing, Digital Communications, Journalism, Media, or another relevant discipline
• Minimum 5 years of hands‑on social media experience, with at least 2 years in a leadership or managerial role.
• Possess excellent content management system and social media skills
• Experienced with social media management tools such as Sprinklr, Facebook, Instagram, Telegram, Tiktok, Line.
• Have excellent digital copywriting and editing experience, be creative, and have enthusiasm for digital design.
• Be proficient at planning your own work, multitasking, and delivering to tight deadlines, with minimal supervision.
• Fluent in Mandarin and English, both written and spoken.
• Detail-oriented, analytical, and performance-driven mindset.
• A collaborative team leader with a positive, proactive attitude.

Application Process

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Social Media Manager?
• Which of the following languages are you fluent in?
• How many years' experience do you have as a manager / team lead?
• How many years of digital marketing experience do you have?
• How many years' experience do you have in social media marketing?