Social Media Lead – FinTech (Mandarin Markets)

Private Advertiser; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic marketing firm in Kuala Lumpur is seeking an experienced Social Media Team Leader to manage the social media strategies across Chinese-speaking markets. This role demands strong leadership and a deep understanding of digital trends to engage audiences effectively. The ideal candidate will have at least 5 years of social media experience, including 2 years in a management position. Fluency in Mandarin and English is essential, and the team leader will oversee content creation and campaign execution while driving performance analysis across platforms.

Qualifications

• Minimum 5 years of hands-on social media experience.
• At least 2 years in a leadership or managerial role.
• Fluent in Mandarin and English, both written and spoken.

Responsibilities

• Lead operations of the social media team.
• Develop and implement social media strategies.
• Monitor social media trends and performance.
• Oversee content creation and approval processes.
• Collaborate with internal departments for alignment.
• Manage content calendars and high-quality content.
• Track and report KPIs across platforms.
• Coach junior team members and set goals.

Skills

Social media management

Content planning

Digital copywriting

Team leadership

Audience engagement

Education

Qualification in Marketing or related field

Tools

Sprinklr

Facebook

Instagram

Telegram

TikTok

Line

Job description

A dynamic marketing firm in Kuala Lumpur is seeking an experienced Social Media Team Leader to manage the social media strategies across Chinese-speaking markets. This role demands strong leadership and a deep understanding of digital trends to engage audiences effectively. The ideal candidate will have at least 5 years of social media experience, including 2 years in a management position. Fluency in Mandarin and English is essential, and the team leader will oversee content creation and campaign execution while driving performance analysis across platforms.