Social Media and Influencer Marketing Senior Executive

THE SKINFACTORY GLOBAL (M) SDN BHD; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading marketing agency in Kuala Lumpur is seeking a Social Media & Influencer Marketing Senior Executive to manage their multi-channel brand presence in Singapore and Malaysia. The successful candidate will oversee content creation, execute high-impact influencer campaigns, and engage actively with audiences across platforms. Ideal applicants should possess strong creative, organizational skills and experience in digital marketing. This position offers an exciting opportunity to enhance brand visibility through innovative strategies and collaborations.

Qualifications

• Demonstrable experience in social media and influencer marketing.
• Strong organizational and multitasking skills.
• Ability to create engaging content tailored to various platforms.

Responsibilities

• Manage brand presence across multiple social media platforms.
• Track engagement metrics and provide insights.
• Source and manage collaborations with influencers and agencies.

Skills

Creative content strategy

Community management

Influencer operations

Performance marketing

Data analytics

Event planning

Job description

Social Media & Influencer Marketing Senior Executive

We are seeking a creative and highly organized Social Media & Influencer Marketing Executive to manage our multi-channel brand presence across the Singapore and Malaysia markets. This role is a blend of creative content strategy, community management, and high-volume influencer operations. You will be responsible for driving brand awareness through strategic social media planning, executing impactful KOL/KOC campaigns, and supporting large-scale on-ground activations.

Key Responsibilities

Multi-Platform Management: Oversee the content calendar and growth for multiple brands across Instagram, Facebook, and TikTok.

Content Creation: Ideate, plan, and schedule monthly content. This includes writing engaging captions and providing clear creative direction (visual references/overlay texts) for the design team.

Performance Marketing: Execute and optimize paid content ads (CPAS) to drive traffic and conversions.

Community Management: Monitor and respond to DMs and comments to maintain a positive brand voice and high engagement rates.

Analytics: Track engagement metrics and provide data-driven insights to refine future content strategies.

End-to-End Campaign Management: Source, vet, and liaise with KOLs and KOC agencies. Manage the process from initial outreach and briefing to content review and performance tracking.

Gifted Seeding & UGC: Execute high-volume gifted seeding programs to generate consistent User-Generated Content (UGC) and online buzz.

Livestream Management: Manage livestreaming schedules, including slot booking, host coordination, and tracking GMV/performance data.

Freelance Talent Acquisition: Source, negotiate, and onboard freelance live hosts and talent, managing all documentation and sample deliveries.

3. Event & Brand Marketing Support

On-Ground Activations: Contribute to the planning of offline events, suggesting booth designs and engagement mechanics to maximize footfall.

Creative Asset Planning: Design the logic and visual requirements for event posters, engagement instructions, and social media "shoutouts."

Brand Evolution: Conduct market research to propose rebranding directions, product visual layouts, and PDP (Product Detail Page) improvements.

4. Regional Collaboration & Reporting

Participate in bi-weekly regional meetings to report on campaign findings and future planning.

Collaborate with cross-functional teams to share best practices and optimize marketing efforts across different territories.

Application Requirements

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as an Influencer Marketing Executive?
• How many years of digital marketing experience do you have?
• Which of the following languages are you fluent in?

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