Social Media & Influencer Marketing Executive

JD Sports; Selangor; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading sports fashion retailer in Malaysia is seeking a Social Media & Influencer Marketing Executive. In this role, you will support content planning and social media activities to drive brand awareness and engagement. Key responsibilities include managing social media presence, executing strategies, and planning influencer campaigns. The ideal candidate should have 2-3 years of experience in social media and influencer marketing with a strong sense of creativity and analytical skills. Fluency in English is required.

Qualifications

• 2-3 years of experience in social media, influencer marketing, or content creation.
• Solid understanding of best practices for managing social media platforms.
• Experience with video editing tools such as CapCut or Premiere Pro.

Responsibilities

• Oversee social media accounts with a focus on Malaysia and Singapore.
• Develop and execute strategies to enhance brand awareness.
• Collaborate with teams to align social plans with marketing campaigns.
• Monitor performance metrics and provide insights for optimization.

Skills

Social media management

Content creation

Influencer marketing

Creative storytelling

Analytical skills

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Meta Business Suite

TikTok Analytics

Canva

Adobe Suite

Job description

Social Media & Influencer Marketing Executive

This role will support content planning, social media activities, and influencer marketing to drive brand awareness, engagement, and in-store/ECOMM traffic across key platforms. Responsible in managing Malaysia/Singapore social media presence while supporting SEA direction, ensuring content aligns with JD Sports' brand values and marketing roadmap.

Key Responsibilities

• Oversee all social media accounts across the region (MY/SG/TH), with a primary focus on Malaysia/Singapore platforms (e.g. Facebook, Instagram, and TikTok)
• Lead the development and execution of social media strategies to build brand awareness, drive engagement, and position JD Sports as a top-of-mind brand in the market.
• Create and execute content strategies that deliver engaging, creative, and innovative content to grow followers, reach, and engagement across all channels.
• Develop creative briefs and collaborate closely with the creative team to produce compelling, on‑brand visuals, captions, and motion content.
• Plan and manage influencer marketing campaigns—including influencer sourcing, outreach, briefing, coordination, content approvals, and performance tracking—whether managed in‑house or via agency support.
• Monitor, analyze, and report on the performance of campaigns and always‑on content across social, influencer, and retail media channels, providing actionable insights for optimization.
• Collaborate with cross‑functional teams (e.g., Multichannel, Retail, Buying, and Merchandising) to align social plans with product launches, promotional campaigns, and broader brand messaging.
• Stay up‑to‑date on industry trends, platform updates, and competitor activity to inform strategic planning and content development.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field
• 2-3 years of experience in social media, influencer marketing, content creation, or a creative agency
• Solid understanding of social media management (e.g., Facebook, Instagram, TikTok) and best practices, with hands‑on experience
• Good understanding of social media metrics, KPIs, and basic analytics tools (e.g., Meta Business Suite, TikTok Analytics)
• Creative, with a strong sense of visual storytelling and basic experience with video editing tools (e.g., CapCut, Premiere Pro)
• Fluent in English, both written and spoken
• Able to work independently and collaboratively within a multidisciplinary team and with various stakeholders
• Strong “can-do” attitude, with the ability to thrive in a fast‑paced retail environment and a passion for sports, fashion, and social trends
• Experience with Canva or Adobe Suite (e.g., Photoshop, Illustrator) is a plus.