Social Media Executive

Brickfields Asia College; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

An educational institution in Malaysia is seeking a Social Media Executive to manage and grow social media presence across multiple platforms. Key responsibilities include content creation, community management, and performance analytics. Ideal candidates should possess at least a Diploma in Mass Communication and strong skills in video editing and social media management. The role offers an exciting opportunity to engage with a diverse audience and enhance the brand's online presence.

Qualifications

• Strong skills in managing and growing social media accounts.
• Excellent knowledge of social media best practices and algorithms.
• Proficiency in creating engaging video content.

Responsibilities

• Manage community engagement across social media platforms.
• Develop and execute content calendars and campaigns.
• Monitor performance analytics and campaign ROI.

Skills

Social media management

Content creation

Video editing

Community engagement

Copywriting

Time management

Education

Diploma/Graduate Diploma in Mass Communication or related fields

Tools

CapCut

Adobe Premiere Pro

Canva

Job description

Social Media Executive – Faceberry Communications, BAC Education Group

Manage and grow the company’s social media accounts across Facebook, Instagram, TikTok, LinkedIn, YouTube, X, XHS and emerging platforms.

Responsibilities

• Community management – respond to audiences in a timely manner.
• Create and manage social media calendars and campaigns in line with brand objectives.
• Develop, plan, and execute engaging content (text, graphics, photography, and especially video) for both scheduled and ad-hoc posts.
• Ideate, script, film, and edit short-form and long-form video content (e.g. reels, TikTok, YouTube shorts, campaign promos).
• Use video editing tools such as CapCut, Adobe Premiere Pro, After Effects, and Canva to produce high-quality, platform-optimised content.
• Collaborate with videographers, photographers, designers, and other stakeholders to deliver creative campaigns.
• Optimize and schedule posts for maximum reach, engagement, and conversions.
• Manage community engagement by responding to comments, messages, and mentions promptly.
• Maintain proper archiving of assets, login credentials, and project files.
• Stay updated with current social media trends, viral formats, sounds, and best practices, adapting them to our brand voice.
• Explore the potential value of social media sites that are not yet in our repertoire.
• Monitor, track, and report on performance analytics, competitor activities, and campaign ROI.
• Identify new social media trends and develop content to keep audiences engaged.
• Assist in the planning and promotion of marketing campaigns, interviews, events, and activations.
• Support brand-building through consistent storytelling across social networks, forums, blogs, and online directories.
• Content Marketing; actively publish useful and relevant content including blogs, tweets and other social messaging.
• Events; assist with pre-promotion of tradeshows and exhibitions, seminars and other events.
• Record project/campaign processes and outcomes.
• Assist the Head of Department with ad-hoc projects, communications, and campaign initiatives.

Qualifications

• Candidates must possess at least a Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Post-Graduate Diploma/Professional Degree in Mass Communication, Journalism, Creative Writing, Business, Advertising, Media, Marketing, or similar.
• Excellent knowledge of Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube and other social media best practices, including their algorithms and pertinent engagement metrics.
• Proven ability to create video content: from conceptualisation to shooting, editing, and publishing.
• Proficiency in video editing software (CapCut, Adobe Premiere Pro, After Effects) and basic graphic design tools (Canva, Photoshop, Illustrator).
• Knowledge of paid social advertising (Facebook Ads, TikTok Ads, etc.) and digital campaign management is a plus.
• Highly adaptable, patient, organised, disciplined, good at time management, and able to work under pressure.
• Independent, proactive, and resourceful, with the ability to multitask and prioritise effectively.
• Strong copywriting, storytelling, and content ideation skills.
• Excellent verbal and written communication in English (Malay, Tamil and Mandarin will be an added advantage).
• Creative, easy-going, and can adapt to sudden deadlines.
• Familiar with B2B and B2C marketing campaigns.
• Bonus: Experience with live streaming, podcast editing, or influencer collaboration.

Disability type

Not Applicable

About Brickfields Asia College Sdn Bhd

Brickfields Asia College

Established in 1991, Brickfields Asia College (BAC) offers students the “Fastest and Smartest Way” to over 200 world-class law and business degrees. BAC provides its students with an unrivalled educational experience along with graduate recognition and mobility as its innovative programmes offer them a choice to graduate from over 25 UK universities.

In line with its mission of providing quality education that meets international standards, BAC has consistently been lauded for its excellence in the field. The college has received numerous industry awards including Global Business Outlook’s Best Brand in Education in Malaysia 2015 and the Best Brand in Legal Education for five consecutive years.

Known as the Nation’s No. 1 Law School, BAC has produced over 1,000 World and National Top Students, Book Prize Winners, 1st Class and 2nd Upper graduates at pre-university, university and postgraduate levels over the past five years.

BAC’s programmes provide students with international learning experiences that stimulate and develop communication, collaboration, creativity and proble

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