Social Media Executive

UOA Hospitality Group; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading hospitality firm in Kuala Lumpur is seeking a creative Social Media Executive to manage and grow its presence on Xiao Hong Shu and TikTok. Responsibilities include developing engaging content strategies, monitoring audience insights, and collaborating with influencers. The ideal candidate should be proficient in Mandarin and English and possess skills in photography and editing. This role offers opportunities for impactful brand engagement.

Qualifications

• Proficiency in Mandarin & English for content creation.
• Basic skills in photography, videography, and editing.
• Creative and detail-oriented managing multiple campaigns.

Responsibilities

• Develop creative content strategies for social media platforms.
• Produce, edit, and publish engaging content.
• Collaborate with influencers to enhance brand visibility.

Skills

Social Media Management

Content Creation

Data Analysis

Creative Thinking

Tools

CapCut

Canva

Photoshop

Job description

The Social Media Executive will be responsible for managing and growing our presence on Xiao Hong Shu and TikTok. This role will focus on digital marketing, partnerships, event promotions, and brand engagement, ensuring that all marketing initiatives align with the brands’ overall objectives. The ideal candidate is creative, data-driven, and capable of managing multiple campaigns simultaneously.

THE JOBSCOPE

• Develop and execute creative content strategies for Xiao Hong Shu and TikTok.
• Produce, edit, and publish short-form videos, photos, and copywriting optimized for each platform.
• Research and apply the latest trends, hashtags, and challenges to boost visibility.
• Plan and manage a content calendar to ensure consistent posting and brand alignment.
• Monitor, respond, and engage with followers to build strong online communities.
• Collaborate with influencers and KOLs (Key Opinion Leaders) to expand reach.
• Track audience insights and adapt strategies to increase followers and engagement.
• Monitor platform analytics to measure content performance and campaign success.
• Provide regular reports with actionable recommendations for improvement.
• Stay updated on platform algorithm changes and adjust strategies accordingly.
• Work closely with the marketing team to align social media campaigns with brand objectives.
• Support integrated marketing campaigns by leveraging Xiao Hong Shu and TikTok content.
• Ensure all content reflects brand voice, style, and guidelines.

REQUIREMENTS

• Proficiency in Mandarin & English (to create/translate content effectively).
• Basic skills in photography, videography, and editing (CapCut/Canva/Photoshop or similar).
• Creative, detail-oriented, and able to manage multiple campaigns at once.

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